Chris Doering Mortgage | PHOS

Chris Doering, former University of Florida and NFL football player, entered the mortgage game after a friend asked him to lead a Gainesville branch of his mortgage company. In 2007, he opened the doors of Chris Doering Mortgage.

For the last 10 years, the team has made great service and accountability the heart of their value proposition. Their loyal customer base continues to grow as they help homebuyers navigate what can be an intimidating and overwhelming process.

The Chris Doering team understands what it means for someone to buy a home and they realize the complexity of the process. Because of that understanding, they are committed to providing expert advice and guidance to any homebuyer in Gainesville and North Central Florida with as much ease as possible.

The Challenge

Chris Doering Mortgage was already an industry leader in the Gainesville community before they came to PHOS, but their digital presence still needed sprucing. Their old website didn’t portray the quality of services the mortgage company offers, and it made things too difficult on potential customers looking for more information about the services they provide. They needed a website refresh, content strategy and full inbound marketing plan.

Creating a Personal Experience

Our first priority was to turn the website from a hindrance into a helper for Chris Doering Mortgage. Our development team went straight to work improving the functionality of the website. We delivered improved responsiveness, lead generation funnels, an active blog section, and a natural user flow for the customer. The site is filled with custom photography and speaks to the relationship-focused culture that Chris Doering has infused in his teams.

We crafted a clear social media and content marketing strategy. The strategy and processes assures that their content is engaging, useful, and up-to-date. Chris Doering Mortgage ranks #1 the majority of their keywords on search engine results and continues to see engagement and traffic on their site and Facebook page.