Florida Gateway College | PHOS Creative

Nestled amongst scenic pines in the woods of North Central Florida lies a small but vibrant community. Its home in the heart of Florida between the Atlantic Ocean and the Gulf of Mexico is referred to as the Gateway to Florida.

Florida Gateway College is a community that helps students go further together. It fosters growth, both personal and academic, by putting the student at the center of everything.

Over its 70 year history, FGC has grown to serve over 5,000 students every year in a diverse and growing set of programs. The college is on a mission to provide affordable, high-quality postsecondary educational opportunities to the community members of North Central Florida.

The Challenge

When FGC came to PHOS, they were facing some tough issues. Enrollment was steadily declining, and the FGC brand was outdated and used inconsistently across various channels.

The website had become convoluted through years of content growth and changes in direction. The result was an outdated website that was difficult to manage and to navigate.

The old tagline – “Start here, go anywhere” – became something of an anti-rallying cry: as the college leadership described it, a “generic community college phrase.”

Our vision was to think outside the box to develop a strong digital presence for FGC that serves as a primary success driver for recruitment and enrollment.

 

Florida Gateway College Web Design Devices

Go Further Together

The result is fresh, sleek, and modern across the board.
We refreshed Florida Gateway College’s brand identity with a modern aesthetic, updated color palette, and new tagline.

Florida Gateway College Brand Identity

We focused on a mobile design perspective to ensure each key aspect of the website’s functionality is presented thoughtfully on all devices.

Florida Gateway College Responsive Web Design

 

We developed a robust and easy-to-manage website with modern UX practices and programming techniques – including strategically condensing over 1000 web pages into just over 300 in an easy-to-navigate content architecture.

Florida Gateway College Sitemap

We created brand style guides, key messaging guidelines, and brand collateral templates to support consistent branding campaigns.

With their new website and brand identity, Florida Gateway College is primed to market through their mission: to provide affordable, high-quality postsecondary educational opportunities to the community members of North Central Florida.