Park Avenue Dental | PHOS Creative

Park Avenue Dental was started by two proud Gainesville-native brothers that had a vision and passion for dentistry and client relationships. Dr. Shane and Cody Goslinga proudly opened their doors of Park Avenue Dental in 2009. And for the last 8 years, they have infused a culture into their practice that focuses on comprehensive, high quality, and gentle dental care.

The Challenge

Park Avenue initially came to PHOS in need of web hosting. However, after meeting with our team, it became more apparent to Park Avenue that a complete overhaul of their branding and website was needed to elevate their competitive advantage online. Like many businesses, their top notch services and relationship-focused messaging that makes them who they are was taking their business far through word of mouth. Yet, that persona wasn’t transferring to their online platforms the way it could have. That’s where we came in.

Creating a Patient Experience Through Design

Through branding, web design and quality content, we strived to showcase Park Avenue Dental expertise and hone in on the value of their gentle and comprehensive care that any patient would be looking for in a dentist.

Our design team created a brand that blends 3 unique symbols, a butterfly, tooth, and speech bubble, to convey their services, values, and personality. Patients instantly get a feel of Park Avenue Dental’s culture and personality when they reach the home page of the website.