Web Design Case Study | ANCORP High Vacuum Manufacturing | PHOS

The Brief

Based in Williston, FL, ANCORP manufactures high and ultra-high vacuum components that serve researchers, scientists, and engineers across the globe.

When ANCORP came to PHOS, they had recently revamped their leadership team and with those new leaders came an entirely new vision for where the company should be going. Years in the industry taught the team that unless they evolve alongside of their customers’ needs, they’ll be forgotten. The first step was re-designing their old website and branding to refresh their image, sell more products, and generate more leads. That’s where we came in.

Objective

Our vision for this project was much more than an elevated logo design and website. We really wanted to dive deep into their mission and improve the overall experience for their customers with branding, content, marketing automation, and website functionality.

ANCORP Website Preview

Strategy

To reach our vision, we had three high-level strategies for this project.

A Mission That Everyone Can Get Behind

At the beginning of the project, we worked with ANCORP’s leadership team by hosting a strategic planning session to dig as deep as possible into their “why”. Through a lot of transparency, we were able to help their executive team refocus on why they do what they do every day, and more importantly, why that matters.

Inspired by the conversation and findings, ANCORP reinvented their mission statement: to empower transformative science and technology.

This mission was a key driver in our design strategy and more profoundly, the story of ANCORP.

A Website That Reduces Friction

ANCORP’s new website creates clear paths for customers to find what they need. Prominent calls-to-action, a front-and-center search bar, dynamic forms, and intuitive functionality make it easy for customers to navigate through the website. With marketing workflows in place, we’re able to gate important content, generate leads, and nurture them, all with little to no effort.

Results

The result has been overwhelmingly positive feedback from ANCORP customers, great improvement in customer experience online, and a marketing strategy that is generating and nurturing leads better than ANCORP has in years.