FPA came to PHOS in need of a more effective online strategy to reach their global audience. Because their content serves millions of people worldwide, FPA needed a team that could manage their website, social media presence, and forum in order to spread the word about TN and facial pain.
Amplifying the Message
The FPA website offers a wealth of content, all playing an important part in finding a cure for trigeminal neuralgia. We reorganized their content architecture for easy access via the menu and through a responsive search engine. We also manage SEO and Google AdWords campaigns by reworking their content, both onsite and in their ads, to act as road signs for those looking for help.
Finally, we established a Facebook forum for facial pain patients to interact, encourage, and discuss problems and solutions with each other.