Storytelling: The Best Way to Build a Lasting Social Media Strategy
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March 31, 2021
Each year companies spend thousands of dollars on marketing. Your company may be doing the same, but are you sure that you’re spending your marketing budget in the right places? If you’re unsure how to get started, we can help. In this blog, we will cover the 5 best marketing channels you should focus on in 2021 and how to get the most out of them.
Search engines are considered to be the best marketing channel for acquiring new leads and traffic. Did you know 68% of online experiences begin with a search engine? Most individuals actively search for the answers to their questions or for possible solutions on Google. Because people are actively looking, they are more likely to click on your website if you offer information for that question.
To make sure your website offers these solutions, you must optimize all of your business channels to bring in traffic and increase conversions, including Google My Business, social media, and your blog.
Blogging is a specific tactic that you can utilize to increase your website SEO. Blogging offers the added benefit of demonstrating authority and expertise, while helping you reach customers at different stages of the buyer’s journey and addressing specific keywords that your target audience is searching for.
Social media continues to grow every year as a powerhouse marketing channel. Potential customers continuously seek out brands they like or are interested in, and increasing numbers of users take to social media to research or make buying decisions. In fact, 54% of social browsers use social media to research products.
Social media offers the unique opportunity to engage with potential customers and continue to build your brand’s community. The beneficial aspect of social media is that each platform offers different, unique audiences that are ready and able to interact with your content.
Email marketing is far from dead. In fact, 92% of online adults use email, with 61% using it on an average day. Email is one of the best methods of direct response marketing. As potential clients generally have to opt-in to receive emails from a company, they tend to be more willing to open those messages to learn about the latest news. According to consumer preferences, 61% of people prefer to be contacted by brands through email.
While you may only associate email marketing with newsletters, you can also use it to send personalized communications to your target audience, promote time-relevant content (like product launches and sales), and nurture leads.
Learning about a product or service from a salesperson is nothing new and will not pique your customers’ interest, but they will take notice if they hear about your product from a trusted friend. Any good marketing strategy’s goal should be to turn a potential client to a loyal customer. Referral marketing does not just have to be a face-to-face conversation, though. Satisfied customers will post about you online, tell their roommates they like your service, and leave positive reviews on your product pages.
Video marketing is not a new strategy for companies but it is a strategy not all companies utilize. Video marketing can boost conversions, improve ROI, and help engage with potential target markets. Most individuals would prefer to learn about companies through videos. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
“Content is king” is a phrase we have heard for years. Videography is another form of content. Through videography, you can advertise your product, create how-to demonstrations, address customer questions, or even provide live troubleshooting.
The ability of various channels to be repurposed allows the content to be used across different mediums. Double down on your marketing efforts by adding videography to channels such as social media and email. In a sense, you are creating video content for one channel and repurposing it to meet the needs of your other channels.
Having an online presence is more important now than ever. Picking the correct channels to put your marketing efforts towards can be stressful. At PHOS Creative, we know how critical it is to choose the most advantageous strategies for your marketing. Connect with us, and we will get to work helping you find the marketing plan that helps your business best.