Our Process

A holistic approach to growing your business.

A Purpose-Driven Brand System

When we put these four brand elements together, we create powerful brand systems that fuel the bottom line.

Discovery

Every project is different, but they all start the same way: with your story. Our team takes what we know about your industry, does our research, and asks a lot of questions. In the beginning, we ask you to do a lot of talking, while we do a lot of listening. We want to know everything there is to know about you, your company, your why, your customers, your team, and your products.

Strategy & Planning

After getting to know you and your brand, our research deepens. We love using exercises and workshops to uncover objectives and project strategies that will lead us to the most creative outcome.

We identify competitors, buyer personas, value propositions, and the channels that make the most sense for your business. The elements identified and presented during this phase set the foundation for your entire brand system.

Design & Build

With clear objectives on why, who, what, when, and where, our creative team develops concepts, moodboards, and content architectures that create a jumping-off point for the rest of the project. Our design and development team experiments with a wide array of brand elements including fonts, colors, textures, photography, videography, and website functionality. This process brings your brand vision to life with the main objective of fueling your bottom line.

Inbound Marketing

Without a go-to-market strategy, your new brand or website will never reach the users who need you. We believe that creating strong brand systems drives new leads to your company. That’s why our team of digital marketers use the insights and objectives identified in the early stages of our process to craft a powerful marketing plan to reach your audience. We use technical expertise, marketing analytics, and industry trends to inform our decisions regarding messaging, channels, advertising spend, and campaigns. Our objective is to put your comprehensive brand system in front of the people who need it with the messages they are looking for.

Ready to Grow Your Business?

“The PHOS team helped me create the perfect logo and website for my company. They were able to take everything I told them and form it into the perfect brand identity. I would not hesitate to refer PHOS to anyone, and I look forward to working with them again.”

– April Strickland, Owner of Golden Rule Real Estate & Property Management

Ways We Can Partner Together

Project-Based

For those that have a specific need, such as a logo refresh or updated website design, we can work together on a time-bound project.

Extended Team

This a great fit for organizations that have a dedicated marketing lead internally, but would like the support of our agency for strategy, design needs, and campaign development.

Agency of Record

If you are looking for a partner to help you and your business reach your goals, our team will champion your digital marketing efforts to increase your bottom line.

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