Advancing Native Missions

Reaching Every Nation with the Gospel

The Challenge

Advancing Native Missions (ANM), founded in 1992, focuses on empowering native missionaries in their home countries to spread the gospel of Jesus Christ. They hope to become a household name in the nonprofit world, especially for faith-centered organizations.

ANM began partnering with PHOS a full year before exploring a new website. Despite promising organic results, ANM felt a disconnect between their brand and website and where they wanted to go. Combining our branding expertise with a stunning new website, we were excited to drive more marketing results.

Native missionaries can be a complex topic for those who are not familiar with it. This new website does a great job of building trust and being transparent about what ANM does and what they believe.

In addition to the new website, we’ve seen strong results from digital marketing efforts that have only increased with the website changes.

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Our Vision

We began this project by exploring what ANM wanted to be known for. This influenced all aspects of our branding, website, and marketing strategy. The goal quickly became building upon the strengths of ANM and enhancing the overall look and feel of their brand.

The updated brand and website needed to communicate an international focus while avoiding a corporate feel. The brand had to be more organic to reflect ANM's core mission of empowering local churches globally.

ANM’s brand, rooted in generous donations from individuals and churches, needed to convey trust. We emphasized showcasing ANM's heart and transparency to assure new donors that their contributions are being faithfully stewarded.

In a crowded field of international nonprofits, ANM needed to establish online authority. Our goal was to position Advancing Native Missions as a recognized name in faith-based nonprofits, with a strong brand system to support this.

A photo of a home filled with brightly colored rugs and tassels.

The Strategy

With all those things considered, we first focused our strategy on refreshing the brand to highlight a global mindset. ANM wanted to move from a slightly detached, corporate identity into a more warm, welcoming, and distinguished brand.

This created the right building blocks to design a website that highlights ANM’s story and impact while driving more donations.

The Branding

We first began uncovering where ANM’s team felt the brand fell short. Their updated brand needed to feel global and trusted, combining two essential elements to aid in more brand authority.

We presented three moodboards to explore different directions for ANM’s brand and website: one with subtle warmth, one with bold graphics and a professional tone, and one with a global influence. ANM chose the most distinct option, enabling us to elevate their brand to a new level.

The Web Design & Development

With a brand direction and sitemap in place, our Design team explored how to match an emotional storytelling need with a focus on the effective use of digital space. The web design resulted in a site that was engaging, welcoming, and highly functional.

Unique Website Features

The main call to action on the website is to donate, integrated seamlessly through Classy. This setup allows users to donate to specific missionaries or regions, making the process more personalized and accessible.

As stated in the new brand’s needs, international reach had to be highlighted and communicated. This was done through content, of course, but also with a highly interactive world map to showcase the areas that ANM’s support goes to.

Content Development

Another challenge that was presented was content migration. Should all 500 pages be moved to the new website? At first glance, our team knew the smaller amount of content, the better for site performance.

By implementing a strong content audit process, we examined all of ANM’s content to select the most important landing pages, blog posts, and resources to migrate to the site. This meant we protected the valuable content while also using the new website as an opportunity to cull down.

Inbound Marketing

Before starting the branding and website project, ANM partnered with PHOS for SEO and PPC, showcasing strong content like “What Is the 10/40 Window and Why Is It Important?” Our strategy aims to maintain national reach with viral posts and capitalize on keywords related to ANM’s nonprofit focus, blending educational and donor-oriented content.

ANM’s organic and paid social strategies help to create more brand awareness. Additionally, these social accounts also continue to humanize ANM, more easily making the emotional connection online with users and potential donors.