Pay-Per-Click (PPC) advertising is a strategic and data-driven search engine marketing (SEM) tool used to increase website visits and leads with paid ads. PPC advertising involves bidding on keywords your customers are searching and designing geo-targeted ads rich in content to increase clicks to your website.
Our approach involves extensive keyword research, buyer persona development, and competitive bidding to help our clients stand out from competitors.
PPC Management Services
Google AdWords Management
If you’re looking to get found on Google, there are two main strategies: Search Engine Optimization and advertising with Google Adwords. SEO is a great long-term growth strategy; however, if you’re looking for more instant results, Google AdWords can help kickstart your growth.
With Google AdWords, businesses have the opportunity to pay for the top results on Google. Through AdWords, your company can maximize exposure in Google search while paying for keywords your users are searching for. Google AdWords management includes search ads, display ads, shopping ads, and video ads to reach your target customer.
Bing Ads Management
While Bing isn’t as widely used as Google, Bing makes up 20% of searches. With paid ads, companies can pay for the top spots to increase exposure to those who prefer the alternative search engine.
Social Media Advertising
With more than 1 billion users on Facebook alone, social media platforms such as Facebook, Pinterest, Twitter, and Instagram offer a robust platform for paid advertising.
At PHOS, we work with each of our clients to learn about their short-term and long-term business goals to develop data-driven PPC advertising campaigns. Our goal is to maximize your budget so you get the right people visiting your website and converting into a lead.
Once PPC ads are live, our job is not done. Our team continuously analyzes, tests, optimizes, and improves your ad to improve cost-per-click while increasing the number of visitors to your website.
Ready to Grow Your Business?
“After a 2 year horrible experience from another business trying to get a website unsuccessfully we were recommended to try PHOS and we could not have been more happy with how quick they made or vision come to fruition. Within 3 months we had a new website, logo, photoshoot and FB ads. Thank you so much PHOS and we look forward to continuing or working relationship! I highly recommend PHOS.”
– Debbie Gera, President of Preston Link Electric