A Change is Coming: Why Google Analytics 4 Changes Digital Marketing
November 2, 2020 |
January 31, 2019
Google is a force in the way we gather information. It has dominated the search engine industry for so long that its name has become synonymous with looking something up online. Google handles 3.5 billion searches a day, and that volume means that it has a huge influence over companies on the global, national, and local levels.
Unsurprisingly, well-executed search engine optimization is crucial for just about any business that wants success in the digital space.
Today, if you searched “air conditioning companies Gainesville, Florida,” your search results page would probably have ads at the top and then a map with pins of all the companies registered in the Gainesville area. You could click on their names and read their reviews, helping you choose which companies you’d want to work with.
Google started offering a platform for local businesses to register with Google in 2012 with Google+ Local and, in 2014, launched Google My Business. Those platforms have positioned Google as one of the top resources for local reviews and lead generation for local businesses.
Now Google is extending its reach even farther with a new idea: Google Guarantee.
The Google Guarantee is an addition to a company’s Google My Business where Google generates a badge that says they guarantee your work.
If someone books a job through Google, and they are unhappy with the work of a company with the Google Guarantee, Google will cover the amount of the invoice up to $2,000.
Google is currently testing this in select areas around the country to crack down on fraudulent claims by home services providers.
The Google Guarantee is innovative and likely the next step in Google’s local listings. It should have a significant impact on companies offering home services.
Google is already a major influencer for local businesses through its review system (84% of people trust online reviews just as much as the word of their friends). Now, Google is offering to reimburse potential customers if they’re unhappy with the company they work with.
With Google offering an extra layer of security to potential customers, it’s unlikely that companies without the Guarantee will be able to compete.
The process of receiving a guarantee is fairly straightforward. If you operate in an area that offers the Google Guarantee for your service industry, you can apply by taking the following steps:
While Google doesn’t currently list the areas in which local service ads with their guarantee are available, Whitespark has put together the following list:
While this list is thorough, it may not be completely up-to-date. If you want to run ads with the Google Guarantee, you can check with Google directly.
We’re watching for updates on the Google Guarantee closely because it can have a considerable effect on local service providers’ success. So we’ll be providing all the information you need right here on this page as we learn more.
If you have further questions about how the Google Guarantee may affect your ability to generate leads, get in touch with us about the wide range of SEO services we offer to help businesses stand out online.