Search Engine Optimization

Stand out in search.

On-Site SEO

On-site SEO is made up of tactics that help customers and search engines find, read, and understand a website.

Through content and technical optimization, on-site SEO helps content rank higher in search engines, which means more leads for your business.

  • Keyword Research
  • Landing Pages
  • Content Marketing
  • Schema Markup
  • Mobile Friendliness
  • Site Security
  • Title Tags & Meta Descriptions
  • Headline Optimization
  • Image Optimization
  • Site Speed Optimization
  • XML Sitemaps

Off-Site SEO

Off-site SEO includes the strategies and efforts that impact a website’s rankings, from outside the website itself.

By actively pursuing a great online reputation, off-site SEO helps your potential customers and search engines view your website as relevant, trustworthy, and authoritative.

  • Local SEO
  • Google Business Profile
  • Apple Business Connect
  • Link Building
  • Review Management

Our Search Engine Optimization Blueprint

Search engine optimization is strategic, research-driven, and systematic for your digital marketing strategy.

Search engine optimization gets your business in front of your potential customers where they are looking for you. Providing curated content relevant to key search terms and keywords, optimizing the foundational elements of your website for search engines, and building your online authority help your business get rank highly on search engines.

Our SEO techniques attract qualified traffic to your website to grow your lead funnel and conversions. Our approach is to create a comprehensive strategy designed to improve the overall experience of your brand on search engines and drive the right kind of traffic to your website.


From the very start of our partnership together, we begin to assess and plan the content on your website to attract the right kind of visitors. The steps we take are taken purposefully, with the end-user experience in mind.

Your website will be structured in a way that makes it easy for search engines to understand the content on the site and prioritize it in results. Not only will your pages be optimized for search, but our strategic approach to well-written content will serve and delight your customers.

The strategy is our roadmap to get results for your website and attract your potential customers.


At PHOS, we love data. Data and research allow us to see the results of our planning, and make changes where they will count most.

With search engine optimization, digging into the data is the most important aspect of our strategy. We can see where your potential customers are finding you, what pages they visit, and how long they stay to then use that data to maximize their experience with your brand online.

Making tweaks, testing, and getting results using our data and research are the building blocks of a long-lasting and successful SEO strategy.


Like a well-oiled machine, search optimization is constantly firing on all cylinders. Our broad approach to SEO covers everything from the local listing of your business, to the code structure of your website, to building your website into a trusted source in your industry.

Our process is precise and methodical, and with the data we collect, we can pinpoint exactly where to place our focus to enhance your website or content.

Our ultimate goal is to attract your potential customers through search engines, and our systematic approach means we cover and optimize every aspect of your search presence.

Ready to Grow Your Business?

“After a 2 year horrible experience from another business trying to get a website unsuccessfully we were recommended to try PHOS and we could not have been more happy with how quick they made or vision come to fruition. Within 3 months we had a new website, logo, photoshoot and FB ads. Thank you so much PHOS and we look forward to continuing or working relationship! I highly recommend PHOS.”

– Debbie Gera, President of Preston Link Electric

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