Bringing Projects to Life with Quality & Care

The Challenge

Since 1995, Jay Brown, PE, has served his community by designing some of the most iconic spaces in the area, from Town of Tioga to Depot Park. By 2020, Jay’s work evolved into JBrown Professional Group, a large team of the finest engineers and surveyors in North Central Florida, known fondly as JBPro.

After 25 years, JBPro needed a new brand, website, and marketing strategy to grow with them as they entered a new phase of life. PHOS sought to create a new, professional image for the engineers that reflects their exemplary work and family-oriented atmosphere.

Our Vision

Our main objective for JBPro was to create a brand that balances the industry-leading work they do with the fun-loving personality of their team. We then amplified that brand with a new website, videography, photography, and a marketing strategy that deftly communicates JBPro’s mission and values.

In an industry flooded with well-designed images, we separated JBPro from the pack by showcasing its care and expertise alongside the superior work it produces.
A driving focus for JBPro is their commitment to fostering growth and relationships both within their organization and their community.
In any conversation with the JBPro team, it became clear that they earnestly seek to create partnerships instead of just buildings.
Apartments in Town of Tioga surrounding a trees and bushes.

The Branding

Our designers worked with JBrown Professional Group to rebrand them as the industry-leading JBPro.
We created a logo and branding that captured their precision, excellence, and creativity while maintaining a friendly yet professional image.

The Web Design & Development

The website features emotive photography of recognizable projects to build immediate user trust.
Its clean design, custom sitemap, and flexible content strategy showcase JBPro’s history and ongoing commitment to excellence.

Photography & Videography

JBPro’s visual presence prominently features nearly every team member, emphasizing the people behind the work.
The Photo and Video team captured both the craftsmanship and the stories behind the designs, highlighting the balance of hard work and community impact central to JBPro’s operations.

Inbound Marketing

Recognizing the lengthy sales timeline in JBPro’s industry, we mapped out their customer journey in detail, from discovery to closing.
Our ongoing strategy drives new users to the website with targeted content, leveraging SEO, content creation, social media, paid advertising, and email marketing to ensure potential clients see JBPro’s commitment to excellence at every stage.
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PHOS has become an integral part of our team and has helped our company create a real brand identity and marketing presence.

Michael Brown

JBPro