Meet the PHOS Team

Brandon founded PHOS at the age of 26 out of his home office with the vision to be an anomaly inside of an over-promising and consistently underwhelming industry. With a strong commitment to culture and strategic planning, Brandon has led his team to become the highest-rated marketing agency in North Central Florida. PHOS Creative is a three-time recipient of the Greater Gainesville Chamber’s Business of the Year Award, a three-year honoree of the Gator100 and Inc. 5000, and Florida Trend Magazine’s Best Companies to Work For.

Brandon serves on the board of directors for Created, a local nonprofit committed to reaching and restoring women caught in sex trafficking and sexual exploitation within Alachua County.

When Brandon’s not leading the team, you’ll find him out on a date with his wife, playing a game with his two sons, playing his guitar or piano, scuba diving in a cavern, or leading a group at his church.

As a Designer, Jenelle focuses on creating compelling narratives that are communicated creatively and crafted with care. She wakes up every day excited to put forth clients’ vision and story through design that is meaningful and memorable.

In her life outside the studio, Jenelle spends her time chasing around her toddler, picnicking at the park, or watching shows with her husband with a cat on her lap. When she’s not finding time trying to squeeze in a workout, you’ll find Jenelle in the kitchen cooking up treats and meals…or just eating ice cream out of the quart.

With 20 years of experience leading people and organizations, Derrak loves creativity and the power it has to inspire and connect people to each other and the things they love. His greatest joy is collaborating with and developing leaders to discover their passions and make a difference in the lives of others.

As a Project Manager, he oversees a talented team of developers and designers that delight our clients by creating inspiring products to help them connect with their customers and accomplish their mission.
Outside of PHOS, you can find Derrak on a date with his wife, attending scouting events with his two sons, getting lost on a hike, or somewhere in Alachua County trying to hit 30 miles on his road bike.

With a strategic mind and a love for culture and leadership, Alexis spends each day working to get the most out of every idea and person on our team. As an Inbound Marketing Manager, she oversees our incredibly talented group of marketers by empowering them to inspire, lead, and grow our clients.

Outside of PHOS, you can find Alexis taking her dog to the dog park, at the nearest farmer’s market, cruising in her Volkswagen beetle, or trying a new recipe for her and her husband.

Bailey is dedicated to creating and cultivating not only exceptional content, but also valuable relationships. As an Inbound Marketing Executive, she implements hands-on strategies and innovative thinking to build strong client relationships and deliver valuable content.

Outside of PHOS, you can find Bailey managing her own Etsy shop, enjoying a cup (or two) of coffee, or frequenting Walt Disney World. Her obsessions include Dolly Parton, Drake, and the color navy.

Mike received his Bachelor’s Degree in Graphic Design from Azusa Pacific University in 2012. After school, he developed a passion for web development by learning HTML and CSS and enjoyed the problem-solving aspect of coding. Since then, he has worked on building his knowledge in Javascript, jQuery and other web development tools. As a WordPress Developer, he enjoys using his creativity and love of learning to create the ideal solutions the clients at PHOS.

When not tinkering around on the computer at PHOS, Mike is usually tinkering around on the computer at home. He enjoys dabbling in computer graphics programs like Photoshop and Illustrator, as well as 3D rendering software like Blender. Aside from that, he is a blue belt in Krav Maga, and enjoys getting outside and enjoying the sunshine – whether that be at a theme park or a local spring.

With a background in marketing, Ashlee enjoys combining business strategies with creative designs that communicate each clients’ story in engaging ways that are impactful and meaningful. She is passionate about bringing ideas to life and continuing to explore new and
innovative concepts.

Outside of the studio, Ashlee can be found reading a book (particularly those in the mystery fiction genre), exploring new places in Florida, and spending time with family and friends. She also enjoys doing anything artistic whether that be painting or sketching, pinning all the dessert recipes on Pinterest, or watching panda videos on the internet.

Hendrik studied Criminology at UF after moving to the US from Germany. His love for technology enabled him to switch from Law Enforcement to the tech world and his slogan of “Protect & Serve” became “Code & Serve.” He enjoys discovering new technologies and can spend hours to perfect a feature, only to toss out the work and start with another technology.

“With a true passion, you can achieve anything. For me, that was leaving my law enforcement family and jumping into web development without any sort of professional background in coding. I love what I do and strive to improve daily.”

As a web developer, Hendrik hits his high when he is met with new ambitious goals, and won’t stop until it’s done. While working with other talented developers Hendrik always keeps an open ear for new ways of doing old things.

On the side Hendrik enjoys all kinds of sports, but recently has shifted his focus onto beach volleyball.

Caleb focuses on providing clients with exceptional results through strategy, content, and data. With a vast skill set and experience across digital marketing and public relations, he focuses on developing and implementing strategies to bring our client’s efforts to life while simultaneously building relationships with them.

Outside of PHOS, Caleb can be found exploring all of the great outdoors that Florida has to offer, admiring the night sky, curating his assortment of Spotify playlists, and playing/following a variety of sports.

With a deep-seated love for documentation and storytelling, Becca seeks to equip and empower clients with the photography, videography, and other creative media they need to effectively share their own stories. As a Creative Associate, she celebrates opportunities to blend her background in innovation and design thinking with visual aesthetic; crafting novel imagery and distinctive branding materials that bring tangibility to client narratives.

When not in the studio, Becca can almost always be found in a place that she has never been before. Her philosophy? With 24 hours, her husband and gas in the car, pick a new direction and drive until you find a new adventure. Her favorites often include local farmers markets, visiting new states, hunting down the best espresso, running on the beach and making it home in time to watch HGTV.

Chad utilizes his diverse background in sales and marketing to help our customers win. As an Inbound Marketing Executive, Chad marries his love for telling incredible digital stories and his strong focus on results to help clients increase the metrics that matter. As the son of a successful small business owner, one of his greatest passions is serving the local business community.

When not in the office you’ll find Chad spending time with his family, volunteering at church, or in the “woods and water” around Gainesville with a fishing pole, kayak paddle, shovel, or maybe even chainsaw in hand. Chad has a love for the outdoors and would love to talk your ear off about subjects like horticulture and agroforestry, if prompted.

As a young gun with an untempered passion for achieving maximum potential and cultivating powerful ideas, Corey LaRosa helps clients discover their vision and realize their mission. His greatest joy is digging deep to tap into wellsprings of passion and guide that passion towards accomplishing previously untouchable goals.

As the Executive Assistant, he works side by side with our CEO and founder helping clients unearth their true vision for their business and bringing their strategic initiative to life.

When he’s not drinking copious amounts of coffee, Corey can be found on Discord bonding with his friends while playing video games, downing a burrito bowl at Chipotle, or petting all of the foster animals at PetSmart.