Meet the PHOS Team
We’re a team of business-minded creatives that produce brand systems that are as beautiful as they are effective.
Brandon West
Brandon West
Brandon founded PHOS Creative at the age of 26 out of his home office. A strategy-first digital marketing agency headquartered in Florida, PHOS’ growth and culture have been highlighted in the Inc. 5000, Gator100, and Florida Trend Magazine.
Brandon serves on the board of directors for Created, a local nonprofit committed to reaching and restoring the lives of women impacted by sex trafficking and sexual exploitation within Alachua County.
When Brandon’s not leading the team, you’ll find him out on a date with his wife, beating his sons at a game, playing his guitar or piano, scuba diving in a cavern, or leading a group at his church.
Jenelle Kruse
Jenelle Kruse
As a Designer, Jenelle focuses on creating compelling narratives that are communicated creatively and crafted with care. She wakes up every day excited to put forth clients’ vision and story through design that is meaningful and memorable.
In her life outside the studio, Jenelle spends her time chasing around her toddler, picnicking at the park, or watching shows with her husband with a cat on her lap. When she’s not finding time trying to squeeze in a workout, you’ll find Jenelle in the kitchen cooking up treats and meals…or just eating ice cream out of the quart.
Derrak Ostovic
Derrak Ostovic
With 20 years of experience leading people and organizations, Derrak loves creativity and the power it has to inspire and connect people to each other and the things they love. His greatest joy is collaborating with and developing leaders to discover their passions and make a difference in the lives of others.
As a Project Manager, he oversees a talented team of developers and designers that delight our clients by creating inspiring products to help them connect with their customers and accomplish their mission.
Outside of PHOS, you can find Derrak on a date with his wife, attending scouting events with his two sons, getting lost on a hike, or somewhere in Alachua County trying to hit 30 miles on his road bike.
Alexis Fillmer
Alexis Fillmer
With a strategic mind and a love for culture and leadership, Alexis spends each day working to get the most out of every idea and person on our team. As an Inbound Marketing Manager, she oversees our incredibly talented group of marketers by empowering them to inspire, lead, and grow our clients.
Outside of PHOS, you can find Alexis taking her dog to the dog park, at the nearest farmer’s market, cruising in her Volkswagen beetle, or trying a new recipe for her and her husband.
Elliott Shuey
Elliott Shuey
As our Creative Director, Elliott has extensive expertise in brand development and digital strategy for profit-driven companies and social impact organizations alike. A problem-solver at heart, he is constantly exploring new ways to use design to help our clients build awareness, increase engagement and reach their goals.
When not in the home office, you can find him spending time (outnumbered) with his wife and 3 daughters, working on the next home improvement project, hitting the mountain bike trail, or sinking bogeys at the local disc golf course.
Bailey Revis
Bailey Revis
Bailey is dedicated to creating and cultivating not only exceptional content, but also valuable relationships. As an Inbound Marketing Manager, she implements hands-on strategies and innovative thinking to build strong client relationships and deliver valuable content.
Outside of PHOS, you can find Bailey managing her own Etsy shop, enjoying a cup (or two) of coffee, or frequenting Walt Disney World. Her obsessions include Dolly Parton, Drake, and the color navy.
Mike Rogowski
Mike Rogowski
Mike received his Bachelor’s Degree in Graphic Design from Azusa Pacific University in 2012. After school, he developed a passion for web development by learning HTML and CSS and enjoyed the problem-solving aspect of coding. Since then, he has worked on building his knowledge in Javascript, jQuery and other web development tools. As a WordPress Developer, he enjoys using his creativity and love of learning to create the ideal solutions the clients at PHOS.
When not tinkering around on the computer at PHOS, Mike is usually tinkering around on the computer at home. He enjoys dabbling in computer graphics programs like Photoshop and Illustrator, as well as 3D rendering software like Blender. Aside from that, he is a blue belt in Krav Maga, and enjoys getting outside and enjoying the sunshine – whether that be at a theme park or a local spring.
Ashlee Scott
Ashlee Scott
With a background both in marketing and graphic design, Ashlee enjoys combining strategic thinking with creative designs that communicate each client’s story in engaging ways that are impactful and meaningful. She is passionate about bringing ideas to life and continuing to explore new and innovative concepts.
Outside of the studio, Ashlee can be found reading a book (particularly those in the mystery fiction genre), exploring new places in Florida (especially all the local coffee and food spots), and spending time with family and friends. She also enjoys doing anything artistic or crafty, pinning all the dessert recipes on Pinterest, and taking her cat Artie on walks in his stroller.
Hendrik Wendt
Hendrik Wendt
Hendrik studied Criminology at UF after moving to the US from Germany. His love for technology enabled him to switch from Law Enforcement to the tech world and his slogan of “Protect & Serve” became “Code & Serve.” He enjoys discovering new technologies and can spend hours to perfect a feature, only to toss out the work and start with another technology.
“With a true passion, you can achieve anything. For me, that was leaving my law enforcement family and jumping into web development without any sort of professional background in coding. I love what I do and strive to improve daily.”
As a web developer, Hendrik hits his high when he is met with new ambitious goals, and won’t stop until it’s done. While working with other talented developers Hendrik always keeps an open ear for new ways of doing old things.
On the side Hendrik enjoys all kinds of sports, but recently has shifted his focus onto beach volleyball.
Rebecca Flores
Rebecca Flores
With a deep-seated love for documentation and storytelling, Becca seeks to equip and empower clients with the photography, videography, and other creative media they need to effectively share their own stories. As a Creative Associate, she celebrates opportunities to blend her background in innovation and design thinking with visual aesthetic; crafting novel imagery and distinctive branding materials that bring tangibility to client narratives.
When not in the studio, Becca can almost always be found in a place that she has never been before. Her philosophy? With 24 hours, her husband and gas in the car, pick a new direction and drive until you find a new adventure. Her favorites often include local farmers markets, visiting new states, hunting down the best espresso, running on the beach and making it home in time to watch HGTV.
Chad Wolcott
Chad Wolcott
Chad utilizes his diverse background in sales and marketing to help our customers win. As an Inbound Marketing Executive, Chad marries his love for telling incredible digital stories and his strong focus on results to help clients increase the metrics that matter. As the son of a successful small business owner, one of his greatest passions is serving the local business community.
When not in the office you’ll find Chad spending time with his family, volunteering at church, or in the “woods and water” around Gainesville with a fishing pole, kayak paddle, shovel, or maybe even chainsaw in hand. Chad has a love for the outdoors and would love to talk your ear off about subjects like horticulture and agroforestry, if prompted.
Corey LaRosa
Corey LaRosa
As a young gun with an untempered passion for achieving maximum potential and cultivating powerful ideas, Corey LaRosa helps clients discover their vision and realize their mission. His greatest joy is digging deep to tap into wellsprings of passion and guide that passion towards accomplishing previously untouchable goals.
As the Executive Assistant, he works side by side with our CEO and founder helping clients unearth their true vision for their business and bringing their strategic initiative to life.
When he’s not drinking copious amounts of coffee, Corey can be found on Discord bonding with his friends while playing video games, downing a burrito bowl at Chipotle, or petting all of the foster animals at PetSmart.
Julie Anne Christmas
Julie Anne Christmas
As an Inbound Marketing Executive, Julie Anne is passionate about using storytelling to communicate a client’s brand effectively. She believes in the power of clear messaging and interpersonal relationships for building a client’s engaging marketing strategy.
When away from her desk, you can find Julie Anne looking at airplane tickets, planning a dance party, or singing in the praise band at church. Her travels include over 10 states and 6 countries, but she is always looking to add another stamp to her passport. She loves her family, baking, and singing at the top of her lungs while driving.
Duncan Way
Duncan Way
Duncan serves clients through humanistic, intentional designs influenced by his experience marketing and managing brands. He is driven by his commitment to constant growth and learning and creating work that is not only beautiful but effective for clients.
When not designing, you will find Duncan on the climbing wall, on the river, on a surfboard, on his motorbike, or with a guitar hanging around his shoulders — and more often than not, you’ll find his wife Lauren right by his side.
Elizabeth Ford
Elizabeth Ford
As an Inbound Marketing Executive, Elizabeth is passionate about strategizing with clients and helping them lead with purpose. Her love for the non-profit world lead her to PHOS where these interests are shared and prioritized. She strives to do everything with a bigger mission in mind.Biz (as many love to call her) loves spending her time outside the office at the beach, cheering on the Gators, or taking a really solid nap. She also loves a good puzzle and spending quality time with her friends and family.
Angel Avalos
Angel Avalos
When you combine a love of stories, the ambition to succeed, and a drive to help people change the world for the better, you find Angel’s heart to empower and help clients to become everything they can be. Angel uses photos and videos to help clients share their unique stories to inspire, compel, and mobilize others. He uses his background in public communication and social media content creation to craft meaningful stories that highlight the unique charm and characteristics of a project without compromising the message.
When Angel puts the camera down, you can find him with friends at the movies, playing games, eating food, or setting forth on a new adventure. He’s open to almost anything as long as he has people with him. As far as he’s concerned, food tastes better when it’s shared, adventures are more exciting with traveling companions, and life is more fulfilling when you invite others into it.
Zach Heern
Zach Heern
Zach has years of sales and marketing experience working both in the trenches and as a CMO–managing marketing teams of 4-6 representatives for multi-million dollar companies across multiple industries. He’s especially passionate about helping small and medium sized businesses. Zach enjoys using his experience to help clients maximize ROI by utilizing the most effective channels to reach current and potential clients. Moreover, he treasures building genuine, lasting relationships with his clients and seeing them achieve their marketing goals.
Outside of PHOS, you can find Zach exploring the many springs and beaches around Florida with his wife and 2 children. He also enjoys trading and talking cryptocurrency, good coffee, progressive bluegrass, reading books by old Puritans, and all things keto.
Conor Goller
Conor Goller
With an unwavering passion for digital marketing, Conor aims to bring his expertise to clients in need. As an Inbound Marketing Executive, he is driven by his curiosity and creativity to utilize the newest and best practices to optimize clients’ ROI.
Aside from digital marketing, Conor enjoys playing board games and spending quality time with his friends and family. He also likes to stay active and spends time in the gym, and outdoors hiking and boating!
Caitlin Petros
Caitlin Petros
As an Inbound Marketing Executive, Caitlin strives to fuse creativity, fine-tuned communication, and strategy to ensure our clients’ goals and needs are exceeded. Growing deep relationships is at the heart of Caitlin’s mission, and she believes that everyone has a story to tell.
Outside of PHOS’ studio, she spends time in her own studio, painting and playing the trumpet. Her favorite place to be is outdoors, preferably on a lake in the North Georgia mountains. Her other hobbies include spending quality time with friends and curating an ever-growing collection of plants.
Aubrey Kalbaugh
Aubrey Kalbaugh
As a Marketing Assistant, Aubrey is passionate about helping businesses create an inviting brand that empowers and inspires their customers. Aubrey is a senior at the University of Florida studying Business Administration.
Over the course of her life, she’s lived in 3 different countries which helped her build strong interpersonal skills and a love of connecting with people. Outside of the studio, you’ll find Aubrey roaming farmer’s markets, trying out new recipes, or creating elaborate travel plans.
Amanda Smith
Amanda Smith
As an Inbound Marketing Intern, Amanda is excited for the opportunity to join PHOS’ mission to reflect the love of Jesus Christ and learn from a team of role models. She is a senior at the University of Florida studying marketing and economics and a firm believer in using both creative and analytical approaches to deepen communication between varying personalities.
Outside of the studio, you can find Amanda looking for any opportunity to be on the water, go on a road trip with her friends, or listen to yacht rock. She also spends a considerable amount of time rewatching John Mulaney comedy specials.
Sydney Pappas
Sydney Pappas
As an Inbound Marketing Intern, Sydney learns from mentors at PHOS who continuously offer encouragement and teach her new skills, on both the analytical and creative sides. She is a Master’s of Science in Marketing student at the University of Florida. Sydney loves working alongside the team as she aims to exist in a setting where the thoughts and ideas of many blend together to create the best end result. Through PHOS’ mission, she gets to love what she does, as well as serve something greater than herself.
When not writing away, Sydney enjoys the gym and long walks accompanied by Taylor Swift’s entire discography. A trip to any coffee shop is always appreciated and loved.
Manna Robertson
Manna Robertson
As a Graphic Design Intern, Manna is passionate about learning how to use her skills to glorify God and serve those in need in the community. She is a junior at the University of Florida studying graphic design and business administration and hopes to design for a non-profit organization that provides aid to vulnerable groups. She loves how PHOS prioritizes the needs of women and children and their use of creativity and problem-solving in advancing their client’s goals.
Manna’s hobbies include cooking meals for her friends, watching the Great British Bake Off, DIY’ing projects on her Cricut, and reading books.
104
combined years of experience
19
team members and counting
8
years helping businesses grow
Careers
See Yourself Here?
While we are not actively hiring we’re always interested to hear from talented individuals. If you’d like to be considered for future openings, go ahead and fill out an application.
