McFall Builders

Building the Spaces You’ve Always Wanted

The Challenge

McFall Builders has served Gainesville and the surrounding areas since the 1980s and is Gainesville’s premier leader in green homebuilding and remodeling. McFall focuses on providing honest and competent full-service residential and commercial construction services resulting in energy-efficient, beautiful spaces.

McFall found that their previous website did not generate sufficient leads or showcase their beautiful completed projects. They needed an updated website and brand system to increase the quality and quantity of their leads and visually represent the McFall family’s commitment to value, quality artisanship, and sustainable construction.

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Increase in Online Conversions

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Increase in Users

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Decrease in Bounce Rate

Our Vision

Our main objective was to provide an updated design aesthetic to the McFall website. The site had to visually and verbally demonstrate McFall’s passion for quality construction while also implementing a marketing strategy that captured their target audience.

McFall Builders applies the same attention to detail and commitment to quality for every project, large or small. Unique interior pages for each service, from additions to commercial construction, showcase the full scope of their work.

With over 35 years in business, McFall Builders’ longevity and expertise needed prominent display on the website. Visitors can easily access the company’s story and evolution, while on-page testimonials highlight the benefits of the McFall Builders experience.

McFall Builders is dedicated to green building, creating high-quality, sustainable homes while partnering with local vendors to minimize energy use. The website needed to prominently showcase their green certifications and partnerships, highlighting their commitment to environmental responsibility.

A photo of a kitchen remodel with white upper cabinets, wooden lower cabinets, and neutral marble countertops.

The Branding

To synthesize the McFall Builders’s brand system, we clarified their brand feeling and attributes of being modern and inviting.

We then incorporated these attributes into their new brand design.

The Web Design & Development

Our goal was to create a user-friendly site that highlights their decades of knowledge and construction capabilities, featuring an appealing portfolio of new builds and remodels.

The redesigned website is both aesthetically pleasing and informative, making it easy for visitors to request a consultation and generating more leads for McFall Builders.

Photography & Videography

The new website needed new brand photography to convey the beauty and a wide range of work McFall Builders offers—an upscale feel but attainable for every budget.

We needed detail-focused images to draw the viewer in and project photos that show the quality of completed projects.

Inbound Marketing

Their marketing strategy focuses on maintaining domain authority through clear content, showcasing portfolio pieces, and utilizing educational blogs to highlight their expertise.