Take Back Your Yard

The Challenge

Located in Gainesville, FL, Gaston’s Tree Service is a second-generation company with over 40 years of experience, specializing in tree trimming and removal. Known for their commitment to safety and efficiency, they also operate Gaston Tree Debris Recycling and Gaston Mulch and Soil.

They came to PHOS wanting to elevate their brand and website to improve their marketing. We had the opportunity to not only transform their digital presence, but also increase their marketing results.

Our Vision

Our goal for this project was to convey Gaston’s vision of becoming the top tree service provider in the area through the continual investment in their employees and customers. To do this we developed a visual identity and inbound marketing lead funnel that would position them as an authority in their industry and drive new leads to their business.

Gaston’s Tree Service’s mission is to leave each property they service better than they found it. In order to showcase this, their visual presence had to be built around high-quality images and videos.
To separate Gaston’s from the competition it was important to create a professional, first-class identity that distinguished them from—not only their local competition—but every tree service provider across the US.
Every interaction with Gaston’s (whether it be an online ad or a service visit) should elicit trust in the eyes of the customer. Tree service is an industry built on trust and every part of the marketing funnel is developed with this premise in mind.
Photo of a Gaston employee in a grey shirt with company logo getting into red semi-truck.

The Branding

Gaston's Tree Service needed a new brand identity that translated well on their website and their fleet of vehicles.
A simplified, yet professional logo coupled with a defined brand system helped set the foundation for Gaston's new look.

The Web Design & Development

Gaston’s redesigned website offers a streamlined user experience that builds trust and delivers essential information.
One highlight, the equipment page, showcases the company’s significant investment in top-tier equipment, emphasizing their commitment to employee and customer safety.

Photography & Videography

Many tree service companies speak about how beautiful they will leave your property but fail to show it. With Gaston’s, our goal was to use professional videography and photography to capture this outcome.
For back-to-back years, Gaston’s videography has been recognized in the local community receiving The American Advertising Federation’s ADDY Award.

Inbound Marketing

We carefully considered the needs of the market through the lens of Gaston’s objectives to develop a marketing strategy specific to their organization.
Gaston’s utilizes search engine optimization, PPC marketing, social advertising, content marketing, and more to meet users at every level of the marketing funnel.
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The creativity, expertise, professionalism, and the whole journey has just been very special and enjoyable!

Cynthia Gaston

Gaston's Tree Service