Our goal for this project was to convey Gaston’s vision of becoming the top tree service provider in the area through the continual investment in their employees and customers. To do this we developed a visual identity and inbound marketing lead funnel that would position them as an authority in their industry and drive new leads to their business.
Gaston’s Tree Service’s mission is to leave each property they service better than they found it. In order to showcase this, their visual presence had to be built around high-quality images and videos.
To separate Gaston’s from the competition it was important to create a professional, first-class identity that distinguished them from—not only their local competition—but every tree service provider across the US.
Every interaction with Gaston’s (whether it be an online ad or a service visit) should elicit trust in the eyes of the customer. Tree service is an industry built on trust and every part of the marketing funnel is developed with this premise in mind.
Web & Brand Design
Gaston’s redesigned website focuses on a simple and focused user experience that provides visitors exactly what they need while building trust at every level. One of the highlights of the website is the equipment page. As a company, Gaston’s allocates countless resources into the purchase and maintenance of some of the best equipment in the industry. This page calls attention to Gaston’s investment in, and commitment to, employee and customer safety.
Photography and Videography
Many tree service companies speak about how beautiful they will leave your property but fail to show it. With Gaston’s, our goal was to use professional videography and photography to capture this outcome.
We carefully considered the needs of the market through the lens of Gaston’s objectives to develop a marketing strategy specific to their organization. Gaston’s utilizes search engine optimization, PPC marketing, social advertising, content marketing, and more to meet users at every level of the marketing funnel.
A key focus of the redesign was to establish a new brand presence, not just for Gaston’s Tree Service, but for all of the companies under the Gaston umbrella. This was accomplished through new branding as well as an overhaul of their visual and verbal identities to develop a systematized brand plan which is being rolled in phases.
With a new digital presence and marketing strategy, the Gaston brand now fully communicates what loyal customers have known for years. They position Gaston’s as “a truly professional company that treats people right” (5-star Review).
Since coming to PHOS, Gaston’s Tree Service has experienced the highest website traffic in the history of the company and has seen key metrics like time on page, bounce rates, and conversion rates improve—leading to what the owner referred to as an “explosion of sales calls.”
In addition to these business metrics, Gaston’s videography was recently recognized in the local community when it received The American Advertising Federation’s ADDY for Cinematography.
“My only regret is that we didn’t meet PHOS years ago”
- Shawn Gaston, Owner, Gaston’s Tree Service