MYOLYN

Empowering People to Move

The Challenge

In 2013, during co-founders Matthew Bellman and Alan Hamlet’s engineering Ph.D. studies at the University of Florida developed a unique stimulation technique and algorithms that would lead to a more beneficial cycling workout for people with paralysis. Coming from the Greek prefix “myo-” which means “muscle” and “lyn” which is Norwegian for lightning, MYOLYN or “muscle lightning” was created. A company dedicated to helping individuals with neurological disorders achieve ambitious health and athletic goals to a better quality of life.

MYOLYN partnered with PHOS to create an online presence that, combined with digital marketing, increased their brand awareness and lead generation efforts.

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Increase in Leads in the First Year

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Increase in Leads in the Following 2 Years

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Increase in Organic Traffic

Our Vision

Our goal for this project was to convey MYOLYN’s passion to empower those who would benefit from FES therapy. To do this, we developed a visual identity and marketing strategy that would position MYOLYN as a thought leader in their industry that empowers others to take control of their own health.

MYOLYN partners with clients throughout their recovery journey, and their website needed to reflect this commitment by enhancing their voice, vision, and mission. The content we developed captured MYOLYN’s essence as a trusted, enthusiastic partner dedicated to empowering clients.

MYOLYN stands out from competitors by prioritizing creativity, ambition, and problem-solving, and by integrating groundbreaking technological advancements. Their website needed a unique visual presence and a user-friendly design that educates and delights consumers with high-quality graphics, images, and videos.

Every interaction with the MYOLYN team reflects their genuine enthusiasm for collaboration. We aligned their website, emails, and social media with their brand identity and marketing strategy to create a unified voice that consistently communicates their core values.

A screenshot of MYOLYN's website homepage in desktop view.

A close-up photo of the petals of a MyoCycle FES bike.

The Web Design & Development

MYOLYN’s redesigned website guides users through a clear, logical journey, reflecting their core values and promoting knowledge and innovative opportunities. We included a dedicated page for customer stories to highlight how the MyoCycle has positively impacted clients' lives, beyond just testimonials.

The homepage is designed to feel like the start of a remarkable health improvement journey, offering inspiration and education throughout the site. MYOLYN’s new website mirrors their role as a genuine and active partner, providing a liberating and supportive user experience.

Photography & Videography

Rehabilitation equipment companies often emphasize clinical benefits but rarely capture the real impact on clients.

MYOLYN’s video effectively showcased their products' impact and presented MYOLYN as a caring partner, highlighting pain points and demonstrating effective solutions.

Inbound Marketing

From the start, we tailored MYOLYN’s marketing strategy to their business needs, emphasizing their commitment to clients.

The strategy employs PPC, email marketing, social media, and SEO to guide users through their buying journey, with a cohesive message delivered via a drip-email campaign and targeted social media ads.