The Brief
Faithfully Guided Health Center (FGHC) is truly unlike any other health care provider. Combining a focus on faith-based healing with functional medicine practices, FGHC offers medical services, faith-based counseling, and restorative services to enrich your spirit, mind, and body. Wellness is not siloed because everything is interconnected and, therefore, equally important to achieve a holistic approach to wellness.
Faithfully Guided found that people did not know about their revolutionary health center in Ocala, FL. They needed a beautiful website that reflected their state-of-the-art space and inbound marketing to increase membership and brand awareness.
What We Did
Web Design
Photography and Videography
Marketing
Our Vision
Our main objective was to translate Faithfully Guided’s heart and mission, “to be the way in guiding you to abundant life with complete wellness,” into a beautiful website while also implementing a marketing strategy that captured their target audience.
Warmth
One of the first distinctions that Faithfully Guided is not like a traditional doctor’s office is the warmth the space gives and the friendliness of their team. When you visit the facility in-person, you understand that immediately. But this warmth needed to be communicated digitally to new potential clients online before they ever stepped foot in the health center. Our messaging strategy needed to combine the warmth of Faithfully Guided’s heart with their medical experience that instills trust.
Empowering
Faithfully Guided prioritizes equipping their clients with strategies and treatments to allow clients to own their health journey. Their team guides someone through their very own health journey rather than simply controlling the outcome. Faithfully Guided’s new website needed to educate their potential clients on this process through a beautiful web design that explained this process and the next steps simply. This empowering mindset helped our team establish a supporting messaging strategy not only for the website, but the entire brand system.
Artfully Designed
The Faithfully Guided lobby served as our main inspiration for the web design, as it was purposefully designed and highlighted the warmth of the brand. Our team had to match that same attention-to-detail in the new brand and web design. Along with earthy tones that signified natural healing, our design team created abstract iconography to support the new brand.
The Strategy
Our team collaborated heavily with Faithfully Guided to really understand the heartbeat of their organization and where they wanted to go in order to craft a strategy to get them there.
After deep discussions on their “why,” we designed and developed a beautiful website that featured a user-focused design, warm and people friendly photography, and beautifully modern, but natural branded elements. Potential customers won’t always have the opportunity to visit the health center before deciding to convert so the same warmth and energy that comes from visiting the health center needed to be illustrated digitally.
This new website called for new brand photography that matched the warm, welcoming feeling and captured the spirit of Faithfully Guided. We needed active photos to capture the services offered in action. We wanted to capture the friendliness of the Faithfully Guided team with candid photography, which you’ll find all over the new website.
Additionally, we created a marketing strategy that focused on:
- Improving local SEO rankings
- Developing a strong social media plan to delight their current community of patients
- Content marketing that would establish them as thought leaders in the health industry
We also designed new collateral like email signatures and handouts to illustrate a refreshed brand that the Faithfully Guided team could use in one-on-one meetings with their clients. In this way, the brand was consistent online and in-person.
Strategic Consulting
We met with the Faithfully Guided team to hear, in their own words, their “why.” Faithfully Guided’s mission is to “guide you to abundant life.” Though they offer a wide variety of health treatments to restore and maintain your whole body, they understood that their “why” was different from other health providers. We helped their team clarify their mission and vision to create a strong brand system.
Web Design
Faithfully Guided’s website lacked the modern touch and warmth their facility communicated in real life. This new website needed to be as inviting as the health center itself, but as functional as the health services that take place within. Our goal was to illustrate their brand with a modern and user-friendly website that communicated the heart of Faithfully Guided’s team and mission. This website not only needed to look beautiful but it also needed to be extremely functional to garner more conversions to drive new leads to the health center.
Digital Marketing
Faithfully Guided’s unique combination of services allowed our team to conduct a deep dive into potential markets. Healthcare is a necessity, not a luxury, which helped us craft a robust strategy. This includes search engine optimization, social media marketing, paid advertising, content marketing, conversion tracking, and campaign development.
The goal of our ongoing digital marketing strategy is to guide users that don’t know where to begin their health journey. Users will then learn about Faithfully Guided’s unique process in order to receive their customized health plan. This health journey begins and continues with the Faithfully Guided team by their side.
Brand Photography & Design
When creating this new website design, we knew the importance of branded photography. Faithfully Guided’s facility is too beautiful not to showcase online. Not only did we need to capture FGHC’s space, but we needed to highlight the amazing team that guides and serves clients every day.
In addition to new brand photography, our team worked with Faithfully Guided to create newly designed collateral that matches their new brand. These resources help the team showcase their brand in multiple touchpoints online and in-person.
Results
After one year with PHOS, the new website has garnered a 93% increase in website traffic. Plus, the amount of website users has more than doubled year-over-year. Through new branding and dedicated campaign development, there has been a 121% increase in traffic from social media users. This can be attributed to both paid advertising campaigns and organic posts.
This new website has a clear user’s journey, with appropriate calls-to-action that garner conversions. Faithfully Guided is now able to view their conversions, where they are occurring, and how these users are finding their website. This data informs future campaigns and marketing strategies.
“PHOS Creative is awesome! They helped us develop a brand strategy after they spent time getting to know the intricate details of our mission, vision and values. They are organized, forward-thinking, and a pleasure to work with!”
– Dr. Ashlee Seek, Faithfully Guided Health Center
