October 17, 2023Social Media Selection: Which Platforms Are Right for My Business?
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Being authentic online is not just a nice-to-have strategy anymore. It’s necessary to connect with your current and potential customers. Social media marketing allows your brand to stand out online and create deeper connections.
Discover how PHOS can help you launch or improve your social media strategy.
Our Social Media Marketing Services
Social Media Channel Strategy & Selection
Not every social media platform suits every business. We’ll help identify the platforms that best fit your organization. We’ll then develop a tailored strategy and recommendations for each selected channel.
Content Creation & Curation
Consistent social media postings are crucial for a strong strategy. It’s not just about frequency but also about delivering content that resonates with your audience. We’ll manage the planning, creation, scheduling, and monitoring of your posts, focusing on diverse content styles and avoiding overly promotional language to enhance your success.
On-Brand Visuals & Messages
Social media is highly visual, with many platforms prioritizing images and videos over text. Our Design team and copywriters will create engaging, on-brand visuals and captions that resonate with your followers, ensuring every post reflects your brand’s identity.
Content Calendar & Campaign Planning
Posting frequently across various channels can be overwhelming. To simplify this, we use a Client Marketing Guide, featuring social media content calendars and yearly campaign strategies. This guide allows you to review upcoming posts, including visuals and captions, ensuring we stay aligned with your goals.
Social Media Brand Kit
Before engaging with your content, potential followers often assess your profile. We’ll ensure your social media channels have on-brand profile assets—including profile pictures, cover photos, highlight covers, and bios—to create a strong first impression.
Social Listening
Just posting content isn’t enough for a successful strategy. We’ll use social listening to respond to comments, DMs, and questions, prioritizing your audience’s interactions. Additionally, we’ll monitor branded hashtags and social media mentions to stay informed about what others are saying about your brand.
Community Management
Customers work with organizations they know, like, and trust. Effective community management on social media can enhance your brand’s likability. We’ll collaborate with your team to follow relevant accounts, interact with pertinent posts and people, and consistently update stories to keep your brand visible and engaging.
Short-Form Video Support
Video is powerful on social media—so much so that we recommend investing in consistent videography to boost both organic and paid efforts. If you have existing video footage or ongoing videography, we can use it to create engaging short-form content for your social media platforms.
UTM Tracking & Reporting
Growing followers and boosting engagement are important, but understanding the value of your social media efforts is crucial. Using robust UTM tracking and attribution, we can identify which social media channels and content drive results for your organization.
These insights will be available on your marketing dashboard, and we’ll also send you a monthly report highlighting key trends and metrics to guide our ongoing strategy.
Find Success on Social Media Channels
One of the oldest social media channels available, Facebook still offers businesses opportunities to engage and connect with customers. Facebook is a great place to share photos, videos, and updates with a large amount of people.
Instagram is largely lifestyle and community driven. Through Instagram, we prioritize photos and videos to drive more engagement and awareness of your brand.
LinkedIn is a great option for B2B brands that want to present a professional yet authentic presence with their followers.
Another visually driven platform, Pinterest is a great opportunity for ecommerce and lifestyle brands to reach more potential customers.
X (Formerly Twitter)
X is largely focused on discussion and real-time updates. It can also be a great place to add another human element to your organization.
While Reddit isn’t always seen as a traditional social media channel, it offers valuable opportunities to reach niche audiences.
What You’ll Experience with Our Social Media AgencyPartner With Our Team
We are a strategy-first organization. That means that every recommendation, plan, and technique will be strategic and data-driven. We take ownership over every channel you entrust with us to give you peace of mind.
Our success in social media isn’t by chance. Our marketers are gifted in social media strategy to craft the right recommendations, content, and campaigns that make your brand competitive.
We welcome questions and value transparency and accountability in all our engagements. You’ll receive a monthly report with insights into your social media performance and maintain constant contact with your team. We’ll ensure you’re aligned with our content strategy and campaign ideas before they go live on your profiles.
Your followers will notice if your social media posts lack originality. We take pride in crafting unique strategies, blending creativity with adaptability to keep up with platform changes. Our goal is to provide an exciting social media plan that engages and delights your followers.
The PHOS team has become an extension of our own team. They understand our mission and values and have helped us communicate those more effectively and multiply our online engagement. Advancing Native Missions is grateful for their skills, dedication, and partnership.
Amber Parker
Advancing Native Missions
Become an Organization Customers Can Trust
Authenticity on social media is crucial to finding success. But when it comes to your overall marketing success, you’ll need to ensure that your organization is one that users can trust.
We believe that an organization only needs two things to succeed online: trust and awareness.
While marketing can achieve awareness for your brand, impact and growth will be a result of your brand’s ability to communicate trust. If you feel like you’ve been missing out because your brand is outdated, untrustworthy, or neglected, let’s chat.
OUR TRUST AND AWARENESS METHODArticlesRead Our Social Media Insights
