Digital Marketing for Home Service Providers
Gain and retain more customers for your business
For years, home service providers were able to grow their business simply by providing excellent customer service that resulted in word-of-mouth referrals. While businesses could rely on word of mouth to bring in the majority of leads in the past, we’re now living in an age of growing distrust and increased competition online. Home service providers must pivot their marketing strategy.
At PHOS, we’ve helped home service providers build into their brand’s trust, develop strong awareness funnels, and drive increased revenue. We’ve done this for industries such as:
Roofing
Pest Control
Home Construction & Remodeling
HVAC
Landscaping
Tree Service
Well Pump Repair
Why Should I Work with a Home Service Digital Marketing Agency?
Working with a home service digital marketing agency means that you can multiply your team, expertise, and results for the same costs, if not less, than if you were to hire one internal team member to own marketing.
With PHOS, you’ll work with a team of marketers, designers, web developers, copywriters, and project managers to lead and execute your strategy. Collaboration between our team and yours means your marketing efforts will be multiplied.
Our Proven Process: Trust & Awareness
Home service organizations need two things to succeed online: trust and awareness. PHOS specializes in both.
Your target audiences need to know you exist, and they need to feel good about working with you. Our proven process for building trust and awareness that ensures your marketing investments maximize your returns.
LEARN ABOUT OUR PROCESSHome Service Marketing: What We Do
Local Search Engine Optimization (SEO)
Staying competitive on search engines is critical for home service providers. You’ll need to beat out competitors—local and national brands—to connect with customers who need your services. Our local SEO experts will identify competitive keywords to target, run SEO audits of your website to make improvements, and manage local listings to rank high in search results.
LEARN MORE ABOUT SEOGoogle Local Service Ads (Google Guaranteed)
If you’re not taking advantage of Google Local Service Ads (also known as the Google Guarantee), there’s a high chance your competitors are. GLS ads are at the top of search results, making them prime real estate to connect with customers seeking your services. These leads are more likely to convert as you are only charged if someone calls or messages you. We’ll help you create the best GLS strategy to bring in more leads at the right conversion cost.
Pay-Per-Click (PPC) Advertising
Search engine result pages (SERPs) include more than just organic search results. Often, the very first things users will see on these pages are paid ads. If your competitors are running ads and you’re not, you are losing out on leads. We’ll identify the right paid strategies and the ideal budget to capture more qualified leads while staying ahead of your competitors. Our PPC strategies include:
- Google Search and Display Ads
- Social Media Advertising
- YouTube Advertising
Reputation Management
Word of mouth can still be a strong strategy for your home service business. However, customers are seeking out the opinions of strangers just as much (if not more) than those of their friends and family. Responding to reviews on local listings and social media is imperative for displaying a high level of customer trust.
But responding to reviews is only half the battle. We’ll also help you craft strategies to gain more reviews from customers, so you can stay competitive and even win over some on-the-fence customers.
Social Media Marketing
Having a dormant or untrustworthy social media presence can turn customers away. People want to work with companies they can trust, especially when entrusting their homes or businesses to another company. Displaying a strong, authentic presence online and on social media means that customers will more likely connect and stay connected with your business.
Learn About Social Media MarketingEmail Marketing
Connecting one-on-one with your current and potential customers will mean more opportunities for conversions. Email marketing is one of the highest ROI-producing channels. You can experience the benefits of email marketing from one-time emails or multi-email campaigns. We’ve even seen home service organizations grow their recurring customer base through ongoing email automation strategies.
Learn About Email MarketingRecruitment Marketing
A growth-minded organization will need the proper resources to support a strong lead funnel. Hiring the right team will allow your business to grow and guarantee stellar service to your customers. Our recruitment marketing services leverage inbound marketing strategies to increase the number of qualified candidates who apply to work for your organization.
Learn About Recruitment MarketingEarn More Trust with Your Customers Online
Effective digital marketing strategies are fueled by trustworthy brands. If you invest in marketing but neglect your brand, you’ll be wasting precious time and resources. An unreliable brand or an untrustworthy website will turn potential customers away and erode trust within your current customers.
Website Design for Home Service
Your website is the main hub where your customers can learn more about your services and how to contact your team. Slow, outdated, and unreliable websites do more harm than good. Instead of turning your customers away, invite them in with a strong, user-friendly website that supports your marketing efforts.
LEARN ABOUT OUR WEBSITE SERVICESBranding Your Business
An organization’s brand is so much more than its logo. Our Creative team takes the time to understand the integral parts of your organization, culture, clients, and mission to create or refresh your brand. Our branding services include:
- Logo Design
- Print Collateral
- Graphic Design
- Digital Advertising Assets
- Social Media Moodboards
Photography & Videography
For home service providers, customers want to know who will be in and around their homes. Investing in photography and videography allows your customers to meet you before they call you.
With digital trust at an all-time low, custom photography and videography for your company is a must-have for building trust online.





Grow Your Home Service Organization
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