Attract the Right Talent with Recruitment Marketing
Why Is Recruitment Marketing Important?
Recruitment marketing goes beyond simply posting an open position on LinkedIn and hoping for the best. According to SHRM, it can cost an organization an average of $4,700 to fill an open position. That number only increases if you don’t implement a strong strategy to recruit the right people.
Hiring the wrong people not only wastes time and money but also poses a threat to your trustworthiness. Implementing an effective recruitment marketing strategy is essential to attract and secure the right talent for your organization.
Why Should You Hire a Recruitment Marketing Agency?
Managing hiring efforts can be overwhelming, with tasks including reviewing resumes, scheduling interviews, and making hiring decisions. Adding recruitment marketing to your workload can be a significant challenge.
That’s where a recruitment marketing agency like PHOS comes in. We’ll handle the application lead generation, allowing you and your team to focus on HR responsibilities. By partnering with us, you can attract more qualified candidates efficiently and cost-effectively.
Our Recruitment Marketing Services
As a digital marketing agency, we possess the expertise to drive more leads for your organization. In the same way, we can increase your number of applicants through the following recruitment marketing strategies.
Pay-Per-Click Advertising
Paid ads are a powerful way to boost visibility for your open positions. We’ll help you identify the best channels, ad strategies, and budgets to maximize your job posting’s reach. With our knowledge of each channel’s requirements and limitations, you can trust us to create effective and compliant recruitment campaigns.
LEARN ABOUT PPC ADVERTISINGSocial Media Marketing
People want to work for organizations that they know, like, and trust. In an age of distrust, displaying authenticity across digital channels is crucial. Social media is a key platform for humanizing your brand and building personal connections. We’ll not only cross-post your job listings but also use your social media profiles to highlight your company’s culture, helping to alleviate any reservations potential candidates might have about working with your business.
LEARN ABOUT SOCIAL MEDIA MARKETINGSearch Engine Optimization
A high-ranking website for key search terms is crucial not just for attracting business but also for achieving your hiring goals. Job seekers in your industry and area will be searching for positions that match their expertise. By ranking well for these relevant terms, you’ll connect with more candidates who are already interested in making a career change.
LEARN ABOUT SEARCH ENGINE OPTIMIZATIONContent Marketing
Your website will serve as a key resource for potential applicants. Ensuring that the content is clear, error-free, and on-brand will enhance your ability to convert qualified candidates. We’ll work with you to make sure job position details and hiring messages are consistent and compelling.
Additionally, we can explore creating supportive content, such as blog posts, that highlight your company’s mission, culture, and industry benefits to further support your hiring goals.
LEARN ABOUT CONTENT MARKETINGEmail Marketing
Consistent communication is essential for keeping applicants engaged throughout the hiring process. While you manage internal HR tasks, we can implement email nurture campaigns to keep candidates interested and informed before the initial interview stage. This ensures a smoother, more engaging recruitment experience.
LEARN ABOUT EMAIL MARKETINGReputation Management
Trustworthiness is key to attracting both customers and potential team members. People want to work with companies that are seen positively. We’ll manage and respond to your public reviews professionally, ensuring that your company is showcased in the best light and aligned with the core values you want to project to prospective hires.
Increase Quality Applications with Strong Digital Experiences
Website Design & Development
A reliable and trustworthy website is crucial for attracting customers, but it also plays a significant role in your hiring efforts. At PHOS, we build functional yet beautiful websites that support both recruitment and lead generation.
A well-designed careers page can effectively highlight your organization’s mission and engage potential applicants. Check out some of our favorite careers pages created for JBPro, Oak Hall School, and ourselves to see how we can enhance your hiring process.
LEARN ABOUT WEB DESIGN & DEVELOPMENTCulture Photography & Videography
To help potential candidates envision themselves at your organization and feel a connection to your workplace, words alone aren’t enough. Showcasing your culture digitally is key. Investing in photography—such as website images, engaging headshots, or photos of your office—can effectively highlight your team and create that emotional connection.
Highlighting your organization’s story through videography is an effective way to create connections with potential applicants even before the interview process begins. We’ve worked with various organizations, both locally and nationally, to create videos that showcase their expertise and make their hiring efforts more impactful.
On-Brand Hiring Materials & Graphic Design Support
Hiring goes beyond just an online presence. We understand that businesses often attend networking events and trade shows to find new talent. Our designers are here to provide you with the right tools to effectively communicate your brand both visually and verbally. We can help design assets such as:
- Employee Handbooks
- Culture Handbooks
- Brochures
- Flyers
- Postcards
- Business Cards
- Booth Designs
- Merchandise
- Branded Stationary
- Presentation Templates
What You’ll Experience with Our Recruitment Marketing AgencyPartner With Our Team
We view all of our clients as partners, and because of this, we want to come alongside you to provide strong strategic recommendations. We aren’t looking to be vendors. Our team is an extension of yours, providing solutions and data-driven recommendations.
We’ve had over a decade of experience serving businesses in their hiring needs. We bring the expertise and the resources needed to help you fulfill your staffing goals.
You don’t have to worry about being kept in the dark about the status of your recruitment marketing initiatives. We maintain consistent communication with our clients, updating you on progress and key milestones. Plus, you’ll receive a monthly marketing report to highlight the most important metrics.
Our solutions are never one-size-fits-all. We take the time to understand your organization and hiring needs to craft a strategy tailored specifically to you.
When we partnered with PHOS to design and build our website, our goal was to attract more customers with an industry-leading aesthetic and online presence. This has happened along with an unexpected secondary benefit of attracting top talent—our best new hires have reached out to us from across the country based on our website!
Jean Dalton
Cherokee Rose Sporting Clays
Increasing Trust & Visibility for Your Business
Finding and retaining top talent is largely dependent on how trustworthy your business is. When you invest all of your resources into marketing but neglect your brand, you’ll end up with lackluster results.
At PHOS, we believe that an organization only needs trust and awareness to win online. Interested? Let’s chat.
IMPROVE YOUR TRUST AND AWARENESS
