Increase your digital marketing successHealthcare Marketing Agency
Why Should I Work with a Healthcare Digital Marketing Agency?
One of the biggest benefits of hiring a digital marketing agency for your healthcare organization is increasing your team and your expertise. Instead of hiring one person to handle your marketing and communications internally, you gain a team of over 20 people to successfully manage your digital presence and reach your marketing goals.

Who We Serve
Practice Management
Medical Manufacturing
Biotech
Veterinary
Medical Research
Gyms & Fitness Organizations
Our Healthcare Marketing Services
Healthcare organizations have unique challenges to overcome in their digital marketing strategies, including:
- Establishing trust and credibility.
- Practicing regulatory compliance.
- Differentiating themselves from competitors.
- Bringing clarity and empathy in their messages.
With these priorities in mind, we use the following marketing tactics for our healthcare clients.
Pay-Per-Click (PPC) Advertising
With fierce competition online, investing in paid advertising is essential to position your business and differentiate yourself locally and regionally.
You might also want to reach a more specific, niche target audience, which can be achieved through paid ads. Our PPC efforts include campaign planning, budget recommendation, ad management, and conversion rate optimization.
Learn About PPC ManagementSearch Engine Optimization (SEO)
Particularly for more niche healthcare organizations, you’ll want to create more visibility around the services or products that your potential clients could be interested in.
Investing in SEO ensures that when people are searching online for the services you offer, your website is at the top of search results.
Learn About SEOContent Marketing
Displaying expertise in healthcare is not nice to have—it’s essential. Customers need assurance that an organization is trusted and knowledgeable, especially for medical procedures and healthcare products. One of the best ways to display your expertise is through well-written, engaging content pieces.
Our Copywriting team will work with you to develop the right content for your website and supporting marketing channels. These will be factual, well-researched, and easy to read. This not only helps support your digital marketing campaigns but also supports your SEO goals.
Learn About Content MarketingEmail Marketing
Many healthcare organizations can have long sales cycles, especially if you are a B2B organization. Email marketing can help nurture potential leads with tailored email messages before they’re ready to commit to you.
For practices and clinics, automated email sequences can create more clarity for future or current patients and keep these clients engaged with your brand.
Email MarketingLong-Form Content Creation
Thought-leadership content pieces are essential to a strong marketing strategy. However, there may be opportunities to go a step further and implement longer content pieces into your marketing mix. Ebooks, white papers, and downloadable content can allow you to expand your content library and create lead magnets for potential customers to connect with you as they consider your services.
Social Media Marketing
Trust is crucial for a healthcare organization to establish and protect—and social media is one of the best ways to achieve this. Social media helps you create more touchpoints with your brand, engage with your community, and humanize your brand. Communicating authentically through social media can create deeper emotional connections with your current and prospective clients.
Learn About Social Media MarketingReputation Management
Users are just as likely to believe what a stranger says about a business as they would from a friend or family member. That means cultivating a strong online reputation is essential to your continued success online. Gathering positive reviews, responding to them, and answering questions will better position your organization to those who aren’t yet familiar with you.
Digital Campaign Development
Your channel strategies should not be siloed. We know that when you implement a multi-channel marketing strategy, you’ll want to maintain consistency and create cohesion with your messages.
Our team will work with you to develop a campaign calendar to align with your yearly, quarterly, and seasonal initiatives. This will then influence all parts of your marketing strategies.
Marketing Consulting
We also offer ongoing strategic marketing consulting to healthcare clients. This is best suited for organizations that have an internal marketing department or champion but want to improve their results. We’ll work with you to develop a strategy that supports your overall marketing goals as well as help you identify areas of improvement.
Learn About ConsultingDOWNLOAD OUR CASE STUDYIncreasing Impact & Online Results
Read how we partnered with MYOLYN, a company dedicated to helping individuals with neurological disorders achieve ambitious health and athletic goals.
DownloadAn Online Presence That Your Clients Can Trust
There can be a lot of fear and stress associated with the decision process for a user who needs medical services. Your marketing will be much more powerful when your brand is worthy of someone’s trust. See how you can invest in a trustworthy brand system with PHOS.
Healthcare Website Design & Development
Your website will likely be the first place a prospective client will look to learn more about you and your services. You’ll want to make a great first impression. If your website is unusable, unprofessional, slow, outdated, or inaccessible, you’ll be doing a lot more harm than good. Investing in a professional, eye-catching, and functional website will ensure that when someone visits your site, they don’t immediately distrust you. Ensure that your patient’s journey, from the very start, is a great one.
Learn About Our Web Services
Medical Technology & Manufacturing Websites
If you serve the healthcare industry with supporting products and materials, it’s important that you establish credibility and showcase your offerings well.

Healthcare Services Websites
Supporting healthcare services, like research initiatives or practice management, still requires establishing credibility and emotional connection.

Veterinary Websites
Display your practice's expertise online to gain more patients and remain competitive in your market.
Learn More
PHOTOGRAPHY & VIDEOGRAPHYMake Deeper Emotional Connections with Your Clients
Visuals, including videography and photography, not only help your website stand out—they improve all aspects of your marketing. In a growing age of distrust, especially with the rise of AI-generated graphics and photography, investing in authentic and human-centered visuals will create more emotional connections with current and prospective clients.
Videography
Video lets you tell captivating stories across your digital platforms. You can enhance your website, improve your social media presence, and earn more conversions from paid advertising when you use video. We’ll help you determine which video types and styles will work best for your organization.

Photography
Additionally, investing in photography rather than stock images will create more authenticity for your brand. When it comes to medical services and offerings, your clients will want to know who they are working with. Featuring images of your team, your services, and your facility space makes it easier for someone to trust you online.



Our Proven Process: Trust & Awareness
Succeeding online requires only two things: trust and awareness. We specialize in helping healthcare organizations like yours achieve both.
Learn About Our ProcessImprove Your Digital Results with PHOS
Ready to increase your outcomes online? Submit the form below, and our team will reach out to chat about how we can help.