One of the fastest ways to break trust with your customer is to have a website that doesn’t match the quality of the product or service that you are selling. Broken features, confusing user experiences, and low-quality photography are just a few of the factors that can mean the difference between capturing a lead or not. And while it can take time to build trust, it takes virtually no time to break it.
Build into Trust & Improve Awareness with an Engaging Website
Our proven process is built upon the understanding that you only need two things to succeed online: trust and awareness.
Investing in a functional, professional, and authentic website directly enhances your brand’s perceived trustworthiness and increases your chance of being discovered online.
OUR TRUST AND AWARENESS METHODOur Website Design & Development Services
Verbal Identity Creation
Before designing your website, we need to understand how your brand communicates. We’ll listen to your vision for what you want your organization to be known for and the experience you want for your customers. This insight will help us create a website that accurately reflects your brand’s look, feel, and voice.
Moodboarding
Once we establish your verbal identity, we’ll develop your visual identity. Our designers will present various options for how your website will look with custom moodboards. These moodboards incorporate colors, fonts, sample photography, iconography, and overall brand feel to guide the direction of our website design.
Website Goals & User Groups Discovery
We’ll ensure that your website becomes a destination for your intended users. By identifying user groups and the goals of your website, we can effectively plan both the visual and technical aspects of your new site. This guarantees that your website resonates with your target audience.
Sitemap Creation
Every effective website has a blueprint outlining the deliberate journey users should take to fulfill a desired action. We’ll utilize our target user groups to craft a sitemap, emphasizing your most crucial pages. This also establishes an internal map for search engines to effectively prioritize your website’s content and structure.
Custom WordPress Site Development
Our team will collaborate with you to design custom pages that align with your brand’s style and vision. Once the layouts are approved, we’ll build your website on the trusted WordPress CMS, ensuring a user-friendly and reliable platform that’s easy to manage. WordPress offers flexibility and scalability, making it ideal for businesses of all sizes.
Desktop & Mobile Functionality
While developing your website, we assess its functionality and appearance on desktop and mobile devices. We know the significance of catering to mobile users, especially in industries with a predominant mobile audience. We prioritize ensuring your website is stunning and user-friendly across various devices.
Content Development & Migration
A website can look great but lack the right messages to encourage conversions or educate users. Our copywriting team is ready to help you and your team in crafting content that aligns with your brand voice and showcases your expertise.
We’ll also help with any necessary content migration to capitalize on valuable content from your existing website. Our content strategy revolves around leveraging your current assets, optimizing high-performing content, and creating any missing content.
Our Content Marketing ServicesSearch Engine Optimization
We don’t just design stunning websites—we design and build websites that rank high in search engines. Each website’s project team is equipped with a dedicated marketer tasked with implementing the appropriate search engine optimization (SEO) strategies. This ensures smoother market entry and enhanced visibility for your website.
SEE OUR SEO SERVICESWebsite Accessibility
We understand how important it is to have a website that is accessible to all. Our websites adhere to all WCAG 2.0 AA standards, guaranteeing inclusivity at every stage of development. We conduct thorough checks throughout the process to ensure your website meets ADA standards.
PARTNER WITH USWhat It’s Like Building a Website with PHOS
We pride ourselves on bringing energy and excitement to our meetings. Building a website is a multi-month process, and we want to make sure that every interaction is enjoyable.
There are a lot of decisions that go into providing the best website that meets your expectations. We have a proven process that includes key checkpoints to make sure we’re on the right track. From the initial Focus Day meeting to your website launch, we ensure that you are aligned with our progress and the product.
Every website project is led by one of our exceptional project managers. Your dedicated project manager will send you weekly updates to keep you informed on progress, upcoming tasks, and any feedback needed. Our process eliminates the stress of not knowing where your website project stands.