A Mission with a Museum
The Challenge
The Cade Museum is located in Gainesville, FL. Unlike traditional museums, Cade is focused on transforming communities by inspiring and equipping future inventors, entrepreneurs, and visionaries. Coining the term “inventivity,” the museum is a tangible space to spark curiosity and foster creativity.
Despite being a landmark known for whimsy and innovation, their website fell short of reflecting this experience with inconsistent branding, unclear navigation, broken features, and ineffective calls to action. The museum needed an online presence that matched their vibrant in-person interactions.
The new website allows for our marketing efforts to flourish. Brand consistency is a trust builder. Now that the new website and marketing messages align, guests can trust what they experience online will match the experience they get when they visit the Cade Museum.
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Users Within the First 60 Days of Website Launch
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Increase in Social Media Traffic
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Increase in Organic Traffic
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Increase in Overall Traffic
Our Vision
We knew that the Cade Museum already had an incredible brand to work off of with our website design. Our main focus was to leverage their in-person experience as well as their strong social media presence to craft a new visual identity online. This was also an opportunity to go beyond just highlighting Cade’s exhibits and actually weave in their mission throughout the content, visuals, and strategy.



The Strategy
This engagement involved elevating a well-known brand online while supporting a comprehensive inbound marketing strategy.
We created a new custom website and implemented an ongoing digital marketing strategy to build a sustainable brand system.

The Branding


The Web Design & Development

Unique Website Features


2023 Gold Addy AwardOverall Best Website
The Cade Museum

Content Development

Inbound Marketing



PHOS is a fun and innovative company to work with. Their team took plenty of time getting to know our DNA, which helped build a firm foundation for our partnership.
Jody Farmer
The Cade Museum