Empowering Students to Pursue Their Passions
The Challenge
For over 50 years, Oak Hall School has empowered students from ages 3 through 12th grade to excel in academics, arts, and athletics, consistently producing graduates well-prepared for college and successful careers. Despite its reputation as a leading educational institution, Oak Hall’s outdated website failed to effectively engage current and prospective families, offering a cluttered and uninspiring user experience.
The website had become more of a repository than a marketing tool, with overwhelming content and unclear messaging that didn’t capture the school’s true greatness. Oak Hall needed a fresh, compelling digital presence to highlight its strengths and stand out from the competition.
Our Vision
Chiefly, it was our goal to redesign and reactivate a digital presence that aligned to their reputation as a best-in-class school. Beyond that, it was our vision to capture the essence of the OHS brand—a place that isn’t just a school, but a community where students can flourish—so that the greatness of the on-campus experience was felt online.



The Strategy
During our engagement with Oak Hall School, our focus was on improving the design and experience of the website with a comprehensive approach to learning the best ways to represent OHS.
Our full scope of services included messaging and content, a logo refresh, print design, as well as photography and videography.

The Solution
Before any creative work was done, it was our goal to develop a deep understanding of what makes the OHS brand unique. We dug for insights in our Focus Day with the Oak Hall School team, and our workshop revealed a set of 4 core characteristics of the brand.
Together, these attributes would lay a foundation for establishing a purpose-driven brand system that could inform the visuals and develop messaging that resonated with the right audience.


The Web Design & Development

Unique Website Features


Content Development
Photography & Videography






I definitely trust PHOS Creative as an advisor. Their skill set and execution of the project shows that they are passionate about our partnership and about Oak Hall School. We have really missed out on not partnering with PHOS sooner.
Corinna French
Oak Hall School