July 25, 2023Should My Website Have a Blog?
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Digital marketing hinges on using the right content aligned with your channel strategy and goals. We understand the value of engaging, optimized, and on-brand content in your marketing mix.
Read more about our variety of content marketing offerings that can help improve your marketing success.
Our Content Marketing Services
Voice & Tone Development
Before crafting content, we’ll first identify your brand’s verbal identity. The way you communicate will guide the content we create. We’ll work with you to define your brand’s voice, tone, and key messages to shape our content development strategy.
Content Strategy & Planning
Identifying the types of content your organization should produce is a crucial first step. We’ll assess your needs based on industry insights, target audience preferences, and your marketing mix. From this, we’ll establish the optimal content cadence and types to support your overall marketing goals.
Outline, Development, & Approval
Our content development process is collaborative. We value your industry expertise and will outline content expectations that best serve your team. Our Copywriting team will provide outlines for your review before developing the content. We’ll then conduct research with you or use the provided information to inform the content. After the first draft is ready, you’ll review and make edits before we proceed with publishing.
Marketing Materials Support
Content encompasses a wide range of products to support your marketing strategy. We develop various types, including blogs, long-form articles, advertising copy, and design materials. Our content experts will deliver the right messages that drive action and stay on-brand.
Quality Assurance & Proofreading
We hold our content to the highest standards. Everything we create or write on your behalf undergoes thorough quality assurance, ensuring grammatical accuracy, error-free text, and adherence to modern best practices. When we seek your feedback, we focus on content-specific changes to incorporate your expertise and preferences.
Content Optimization
Creating new content is a key part of our services, but optimizing existing content is equally important for improving performance. For some clients, we edit and enhance content they produce. We also use content optimization to support ongoing SEO strategies, ensuring that all content is utilized effectively.
Types of Content We Produce
Blogs & Articles
Regular blogs and articles are the most common content we provide. Blogging is a powerful tool tied to various marketing initiatives, including SEO. We’ll collaborate with you to create a content calendar informed by your SEO strategy and campaign schedule.
Long-Form Offers & eBooks
Positioning yourself as an industry expert is crucial for building trust and driving action from both current and potential customers. Long-form content allows you to showcase your expertise in depth and serves as a lead magnet, creating additional opportunities for email marketing and retargeting.
Website Content
Your website will be the central hub for your marketing efforts. It’s essential to optimize content for search engines and enhance the user journey for digital success. We’ll collaborate with you to develop and update content for new website pages.
Campaign Messaging Development
As part of a multi-channel marketing strategy, you’ll want to run both seasonal and evergreen campaigns to reach your audience effectively. During the campaign planning process, we’ll involve our Copywriting team to craft your campaign’s messaging and supporting communications, ensuring consistency across all campaign assets.
What You’ll Experience with Our Content Marketing AgencyPartner With Our Team
We view every client relationship as a true partnership. As your content strategists, we’ll provide well-researched recommendations, collaborating with you to plan, execute, and track the performance of our strategies.
By blending your industry expertise with our content knowledge, we create compelling content that positions you as a thought leader and drives impactful results.
We value open communication and transparency to ensure you feel confident and at ease with all your marketing needs. You’ll always know what we’re working on, why, and how it’s performing through consistent updates and detailed monthly reports.
Every piece of content we produce should protect your credibility. Spelling or grammar mistakes erode trust just as much as misinformation. We ensure that the content we produce is error-free to protect your reputation.
Our passion for creativity ensures that we are constantly exploring new and different ways to leverage your content. We make data-driven decisions when it comes to our content, but that doesn’t mean we sacrifice innovation for it.
This is not my first time working with PHOS and the team that Brandon West has put together. Working with PHOS helped us not only complete a large project of a new site and re-branding but also helped us refine our identity. This group is professional, efficient, and cares about the people they work with. Highly recommend their services!
Brian Goldman
NFM Lending
Increasing Trust & Visibility for Your Business
No organization can have a thriving marketing strategy without establishing a brand customers can trust. We’ve seen organizations exceed their goals when they invest in trustworthy brand systems that power their marketing efforts.
In the trust funnel, the consideration stage is where your marketing strategy must prove its worth under brand scrutiny. While the awareness stage might be relatively straightforward, real success comes from building trust with users, making them ready to convert.
If you’re looking to invest in your brand’s trust, let’s chat.
WHY TRUST & AWARENESS ARE ALL YOU NEED TO SUCCEED
