Repair beyond Broken Cars
The Challenge
Family-owned, female-led, service excellence, industry-changing, and integrity—each of these buzzwords is used individually to capture new clients for a business, but what if you have all of them at once? You have Gainesville’s best-kept secret of an auto repair shop.
For nearly four decades, City Auto Repair has been an industry-breaking auto repair shop here in Gainesville, Florida. There is a local competitive landscape for auto repair, but rich with its standout factors, it became clear PHOS needed to carve out recognition for how much more enjoyable it is to work with City Auto Repair than other shops.
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Our Vision
In collaboration with City Auto Repair, we uncovered their mission and purpose. Simply put, they aspired for “repair beyond broken cars” as City Auto Repair sets out every day to help not just the vehicles, but also the people in their community that use these vehicles.
In order to capture their mission, we needed to refresh the brand to display some of the below key virtues. With a rebrand, new website, and marketing, they would stand out from the sea of sameness.



The Solution
To tell the story of City Auto Repair, it was vital we understand why they do what they do. Over an extensive exploration, we unpacked that they strive to bring “repair beyond broken cars.”
To go beyond broken cars, this type of repair is focused on the industry reputation, the trust of a community, and the lives of these individuals.


The Branding





The Web Design & Development


Photography & Videography






Inbound Marketing


They are great to work with and really know their stuff!
Rachael Wacha
City Auto Repair