June 21, 202410 SEO Mistakes You Are Probably Making Right Now
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For many businesses, being found on search engines like Google and Bing is crucial. Your website’s ability to rank high in search engines is the result of a strong website and search engine optimization (SEO) strategy.
With PHOS, our marketers are gifted in helping businesses across the nation improve their organic search presence and protect it. Learn more about our SEO offerings below.
Our SEO Services
Keyword Research
What are the words or phrases that you want your business to show up for in search results? You might already have a list of these keywords, which will help our team create a foundation for your keyword list.
We will identify primary keywords for your website based on search intent, volume, and competition, as well as develop supporting secondary keywords. Each month, we will monitor and report on rankings to refine our SEO, PPC, and content strategies.
SEO Keyword Map Development
A keyword map helps us better identify missing content, make our optimization efforts more effective, and avoid keyword cannibalization.
We’ll also attach priority levels to our Keyword Map so you know exactly what we’re focusing on first. SEO is a long-term strategy, but in this way, we can start working on the most pressing keywords and phrases to help your overall organic presence.
Technical Improvements
Google’s ranking factors aren’t just solely focused on the content on your website. They also take into account technical aspects such as page speed, broken links, alt tags, URL structure, and website architecture (sitemap). If your website wasn’t designed with SEO in mind, we’ll help you tackle technical improvements to be more desirable to search engines.
Schema Markup Implementation
Schema is structured data that informs search engines about your website’s content. You’ve likely seen schema in action on search results pages, such as news articles, product reviews, or recipes. Based on your industry and content, we’ll identify and implement the appropriate schema to boost your online visibility.
Content Optimization
Content is crucial for a robust SEO strategy. Search engines like Google prioritize content that offers expertise, authenticity, and user relevance. Our team can produce new content and optimize your existing content.
Using our target keywords and keyword map, we’ll create an optimization schedule to enhance your content, updating it with recent information as needed to reflect changes in your organization, industry, or market.
SEO Audits
SEO is a long-term strategy, but that doesn’t mean you won’t see incremental gains as we begin implementing tactics. Our marketers will regularly run SEO audits on your website to observe changes due to our ongoing SEO implementation. This will also help us identify any technical issues or opportunities to capitalize on.
Local Listings Management
Our Local Listings Management service boosts your online visibility by ensuring accurate and optimized business profiles across major directories. By enhancing your presence on platforms like Google Business Profile, we help local businesses attract more customers, improve search rankings, and stay ahead of the competition. With a focus on home service businesses, we know what it takes to stand out locally.
What You’ll Experience with Our SEO AgencyPartner With Our Team
Our marketers are great at what they do, but they also know the value of collaboration. We will serve as your marketing partners, explaining the why behind what we do. We see our team as an extension of your own.
With over 11 years of experience in our industry, we’ve seen a lot of changes online, but we know how to pivot quickly and align our strategies with your business goals.
While SEO might take time to see a huge impact, we are committed to communicating what we are doing regularly. You’ll receive a monthly marketing dashboard to view your organization’s digital success. We’ll also communicate regularly throughout the month to give you progress updates to keep you informed.
We don’t have a canned approach to your SEO strategy. While there are best practices for SEO, we take it a step further to fine-tune techniques to suit your needs and your industry.
Everyone I've had the pleasure to work with at PHOS has been amazing. From the owner to the team, I cannot stress how kind and attentive they are. Not to mention how excellent their work is. I have seen great improvement in my metrics since they have taken over some ad accounts and contributed to SEO.
Amy Monds
Trafalgar
Leveraging Trust to Increase Your Organization’s Online Visibility
Having a strong marketing strategy is just one-half of the equation to finding success online. Your brand must also communicate trust.
We’ve seen organizations supercharge their digital efforts when they invest in a trustworthy brand system backed by strong marketing. For SEO, bringing users to your website is just the first step. As part of the consideration phase, you’ll need to convince these users to convert.
If you’re looking to invest in your brand’s trust, let’s chat.
WHY TRUST & AWARENESS ARE ALL YOU NEED TO SUCCEED
