With over 104 years of collective experience in the marketing industry, our team is a rich source of guidance for our client base. Our team brings a valuable perspective on topics as broad as purpose to topics as specialized as AI disruption. We’ll bring fresh perspectives and mentorship that will leave your team feeling empowered.
Effectively Communicate Your “Why”
At PHOS, our consulting services are designed to help organizations flourish as they pursue their mission and “why.” Becoming an organization that can effectively display trust often requires a clear definition of the organization’s core values and mission—the very essence of its existence.
Mission, Vision, & Core Values Development
Your mission, vision, and core values anchor your organization and your team to a central objective. When you put in the time to explore these key business components, you can better communicate your “why” to your customers, team, and community.
Our team will come alongside you to discuss important aspects of your business to uncover why you exist, where you want to go, and the values that will shape your behaviors to get there.
Purpose IdentificationWe Love Partnering with Purpose-Driven Organizations.
As an organization that does great work for a greater purpose, we recognize the value of organizations in the marketplace that are committed to doing the same thing. Whether you are currently doing this or have a heart to transform your business, we’re here to guide you. As part of our Brand Planning process, companies can explore a Purpose Plan that helps them unpack their reason for existing outside of just making a profit.
Business as a Ministry Integration
PHOS is proud to operate as a Business as a Ministry (BaaM). Coined by our friends at C12 Group, being a BaaM organization means that we know our business is meant for more than just offering digital marketing services. With a larger vision to transform lives around the world, we’ve learned what it takes to fully adopt this mentality, and we’re eager to share it with our fellow business leaders.
Our Chief Purpose Officer and Founder, Brandon West, has held many Purpose Workshops to help organizations define their purpose and their aspiration to function as a Business as a Ministry. These workshops also provide insights on how to translate purpose into action and effectively “bring their purpose to market.”
BOOK YOUR PURPOSE WORKSHOP WITH BRANDONAmplify Your Team’s Efforts with Marketing Consulting
You might find yourself feeling settled in your organization’s identity but struggling to gain traction in key areas of your business like marketing. While we are happy to partner with you through full-service marketing engagements, we know the value of marketing consulting with your team.
Strategy & Planning
One of the best ways to get the most out of a marketing consulting partnership is by leveraging our team of experts to strategically plan your marketing strategy. Drawing from our proven methods for implementing plans with ongoing marketing clients, we can apply the same strategic approach to your organization. We’ll help you build annual marketing plans that fuel your organization’s goals, develop content calendars derived from research, and ideate around key campaigns based on seasonality and goals.
Reporting & Analytics
Our marketing dashboards serve as a valuable starting point for our marketing consulting collaborations. Each month, we analyze your past metrics to guide strategy adjustments. Our recommendations focus on capitalizing on areas of growth and addressing any challenges to improve your results.
Market Research
While initial data and research on your competitors and customers is beneficial, it can quickly become outdated. Evolving buying behaviors, emerging channel preferences, and new competitors require an agile approach to data collection for informing your marketing strategy. We’ll identify growth opportunities and potential threats concerning your audience and key market players.
Campaign Planning & Evaluation
Another benefit of working with our marketers is collaborating on multi-channel marketing campaigns. We’ll assist you in crafting a strong campaign plan that includes channel strategies, timelines, messages, and creative direction. We’ll even provide you with recommendations leading up to launch, monitor campaign performance as it happens, and evaluate it once it’s complete.
Digital Forecasting
If you find yourself pressed for time or resources when executing your marketing strategy, staying updated on evolving digital marketing trends might seem overwhelming. Our marketing consulting engagements are designed to help you navigate significant changes and prioritize action plans. This ensures your business remains agile in adapting to a constantly evolving digital landscape.
We’ve worked with clients to combat a variety of changes, including:
- GA4 Integration
- Conversion Tracking Changes
- Meta iOS 15 Impacts
- Web Accessibility Standards
- AI Disruption
- Advertising Restrictions
Expert Counsel & Brainstorming
Consulting offers the opportunity to seek external perspectives and advice on your most pressing strategic marketing decisions. Our meetings are structured to maximize value for you and your organization, allowing time to address your most pressing questions and challenges. With our team of consultants, we can help you identify root issues, ask clarifying questions, and collaboratively seek solutions.
Work With Our TeamThe Benefits of Hiring a Marketing Consultant
We understand that you are the expert in your industry. By working with our digital marketing experts, we can maximize your impact together. You’ll gain insights and guidance from seasoned marketers actively engaged in digital channels and tools.
If you don’t have the opportunity to outsource your marketing, consulting allows you to invest in your current team’s ability to carry out high-quality, results-oriented strategies. We’ll empower your marketing team to achieve success.
There’s value in having another person or team checking in on progress and new initiatives. With marketing consultants, we’ll assign homework and check in on how things are going after each of our sync-up points.
You may have a great ability to identify where your marketing is lacking. But with marketing consulting, we’ll point out where you are winning, so you don’t have to start from scratch with each new campaign or channel.
By partnering with PHOS in a consulting capacity, you can enjoy the benefit of our agency already understanding your organization. In marketing consulting, there may be suggestions that would grow your business, but you lack the resources or expertise to complete them. By collaborating with PHOS, we can efficiently familiarize the team with any microproject or additional engagement needed.
We've been through management changes, a branding refresh, and a new website in this short time, and they have remained patient with us throughout every turn. They continue to hold my hand as I have little experience with marketing, especially digital marketing.
Carly Watson Tobler
Simmons Inc.
