December 6, 20236 Effective Email Strategies for Nonprofit Organizations
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Email marketing is a highly valuable tool in your marketing mix. It offers excellent ROI and provides one-on-one communication with potential customers, making it an effective way to boost your results.
Discover how PHOS can help you improve your email marketing efforts through our offerings.
Our Email Marketing Services
Email Strategy & Development
Before we start sending emails for your organization, we’ll develop a comprehensive strategy. We’ll determine the types of emails to send, their frequency, and the KPIs to focus on. We’ll also assess your starting point, whether we’re building a subscriber list from scratch or cleaning up large email directories to maximize our efforts.
Content Development
When building your emails, our marketers will collaborate with our copywriters and designers to create impactful content. With engaging subject lines, concise messages, and on-brand graphics, your emails will achieve higher open and click-through rates.
Custom Email Designs
You can build trust through your emails by avoiding spam and delivering clear, on-brand content. Each client receives a custom email template that reflects their brand identity, ensuring recipients immediately recognize the sender when they open your messages.
Automation Implementation
Email marketing goes beyond drafting individual messages. By leveraging smart email automations, we can help your team increase efficiency and build communication funnels faster than manual email creation.
Subscriber Growth Strategies
No matter where you are in your email marketing journey, we’ll help you grow your subscriber base without compromising audience quality. Thousands of subscribers are only beneficial if they include potential customers. Our growth strategies focus on finding and nurturing current and potential customers to make a significant impact on your business.
A/B Testing
Email marketing success relies on various factors. We’ll use A/B testing to experiment with different email styles, send times, subject lines, and content to determine what produces the best results.
Audience Segmentation
Not everyone in your audience is the same. Different buying stages, demographics, and behaviors mean you can’t send the same email to everyone and expect the best results. We’ll smartly segment your audience to tailor messages to different customers or potential customers, adding more value to your emails and increasing the likelihood of conversion.
Ecommerce Integration
If you’re an ecommerce organization, we’ll collaborate with your ecommerce platform to set up effective email campaigns that drive sales. We’ll create optimized messages for abandoned carts, sale announcements, discounts, and special offers.
Monitoring & Tracking
Execution is only half the equation in email marketing. We’ll monitor your email campaigns’ success by reporting on key metrics like open rates, click rates, unsubscribes, and subscriber growth. Based on these insights, we’ll adjust our strategy to maximize results.
Types of Emails
Newsletters
Email newsletters are a valuable tool for connecting with customers across various industries. We often start with newsletters due to their structured approach and rhythm. Typically sent monthly or quarterly, these newsletters feature industry updates, news from your team, and useful resources. They are tailored to your business and brand, keeping customers engaged with current events and providing clear calls to action for your services and products.
Sales Promotions
Ecommerce businesses use email marketing to boost product sales, but promotional emails can benefit any organization selling products or services.
We regularly send sales emails for Ward’s Supermarket, a local grocer in Gainesville, to highlight their weekly sales and products. These emails reach thousands of customers each week, keeping the brand top-of-mind and encouraging visits to the store for weekly deals.
Updates & Announcements
When you need to quickly announce a new initiative or event, email is an effective tool. It allows you to communicate directly with your subscribers, ensuring they receive timely information. While social media can help spread the word, email provides a direct line to your audience, guaranteeing that your message reaches current and potential customers.
Fundraising Initiatives
For nonprofit organizations, consistent communication with donors and potential donors is crucial. Email marketing helps advance your fundraising goals by fostering a stronger emotional connection to your cause, providing clarity on how funds are used, and celebrating milestones achieved with your supporters.
ELEVATE YOUR EMAIL EFFORTSMulti-Email Campaign & Automation Development
One-time emails are a great starting point for organizations that want to up their email game, but there’s so much more to explore with email marketing.
Drip Campaigns
Drip campaigns are time-based, leveraging a series of emails to send over a specific length of time. These are implemented for organizations looking to inform a set of users (if not their whole audience) with important information.
Nurture Campaigns
Nurture campaigns are different from drip campaigns because they are behavior-based rather than time-based. These campaigns incorporate “if-else” conditional logic to create more customized journeys for users based on the actions they take (or don’t take).
Automated Journeys
In addition to automated journeys for campaigns, there are other email automations that can benefit your organization. Automated touchpoints such as new subscriber notifications, birthday and anniversary emails, and sales process updates help you connect with customers more efficiently and effectively.
What You’ll Experience with Our Email AgencyPartner With Our Team
We view our clients as partners. Because of this, we provide strategic reasoning for our recommendations. We want to lead and educate you when it comes to your marketing strategy. This creates better, more impactful relationships between our team and yours.
You’ll not only like working with our team but also experiencing their expertise in all things email. Our team is gifted at implementing best practices for email to produce the right results.
We take ownership of what we’re entrusted with by our clients. You’ll never have to wonder what we’re working on or when to expect it to be done. Through consistent communication and collaboration, we’ll proactively update you on what we’re working on. You’ll also be updated on the performance of your email efforts in our monthly marketing reports.
Each one of our clients is different with different goals and challenges. That means our approach to email should be customized to your needs. With creative strategy and remaining agile with the changes digital marketing presents, you can be assured that your deliverables will be custom to your business.
Great firm to help take marketing to the next level. Very accommodating and a team spirit.
Jerry van Dalen
SmarterCommerce
Maximizing Your Success with Trust & Awareness
Getting your brand in front of the right people is just one part of a winning strategy. To convert those people and create traction for your business, you’ll need to invest in earning and protecting customers’ trust.
We believe that an organization only needs two things to succeed online: trust and awareness.
Marketing helps create visibility for your business, but if your brand breaks trust, you might not receive the results you want.
Interested? Check out our trust and awareness methodology below.
BECOME TRUSTED & KNOWN IN YOUR INDUSTRY
