Ward's Supermarket - PHOS Creative

Loco for Local

The Challenge

Founded in 1951, Ward’s Supermarket is Gainesville’s only locally-owned grocery store, dedicated to offering natural, local, and delicious food. Sourcing from over 400 local vendors, they provide affordable gluten-free and vegan options while treating everyone like family. Their commitment extends to serving the community with high-quality farm-to-table foods that support local communities and the environment.

Our partnership with Ward’s is rooted in providing brand consistency and marketing strategies to remain a beloved Gainesville staple. Through brand awareness and community engagement initiatives, we support Ward’s in its mission to serve and connect with our community.

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Strategic Campaigns

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People Reached

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Increase in Social Media Reach

Our Vision

All of the content we’ve produced showcases their 400+ local partnerships and how they’re connecting in the community.

A visit to Ward’s is more than just a grocery trip—it’s a visit with friends. Our design and marketing efforts emanate the warmth you feel when you walk in the door.

Ward’s commitment to the Gainesville community has roots that run deep, and we wanted to convey that at every digital touchpoint.

Red and green apples with Whistle Stop boxes on top

The Web Design & Development

Inspired by the welcoming atmosphere of shopping at Ward’s Supermarket, we aimed to replicate the local and family-friendly vibe online. The design incorporates warm wood tones and a spectrum of colors to evoke the feeling of a neighborhood farmer’s market.

Handwritten fonts add a personal, neighborly touch to the site, enhancing the overall sense of warmth and friendliness. This design approach creates a seamless connection between the website experience and the in-store shopping environment.

Photography & Videography

Our photography and videography capture the family atmosphere of Ward’s Supermarket, showcasing their unique offerings with authentic, in-store images. We avoided stock photos to ensure the visuals resonate deeply with Ward’s customers and reflect the true Ward’s experience.

A hand holding a post card of Ward's Supermarket.

Ward's employee arranging florals outside of the store.

Inbound Marketing

For Ward’s Supermarket, the brand experience extends beyond the store into their digital presence, maintaining their fresh, fun, and family-friendly atmosphere online. They share their story through a blog, engaging social media, and attractive email marketing.

To reach and connect with their loyal customers, we implemented a strategic digital marketing plan that expanded their following and fostered a community dedicated to supporting local vendors.