Ward's Supermarket | PHOS Creative

Background

Founded in 1951, Ward’s Supermarket is Gainesville’s only locally-owned and operated grocery store. For 65 years, the Ward family has dedicated their time and efforts to ensure the food sold in their store is natural, local, and delicious.

Ward’s sources from over 350 local vendors and provides gluten-free and vegan options at an affordable cost. As a local business, they focus on getting to know their customers, and they treat everyone (vendors, customers, and employees) like family.

Their commitment extends beyond groceries; they believe in serving the Gainesville community with the highest quality of farm-to-table foods that are not only healthy but helpful to local communities and the environment.

To Ward’s Supermarket, “local” is a way of life. Growing connections in the community – with their shoppers and vendors – is what makes them the cream of the crop.
Their mission to serve that community gave us food for thought.

Our Vision

Our goal for this project was to convey Ward’s’ family-run
culture and their commitment to locally produced products.
At a marketing level, we wanted to showcase the best
Ward’s Supermarket has to offer, and invite new and existing
customers to experience the bounty of goods available.

Web & Brand Design

The direction for web design was inspired by the warmth you feel shopping at Ward’s Supermarket. We wanted to bring the inviting, local, and family atmosphere from their store to their online presence.

The touches of wood and spectrum of colors evokes a feeling of warmth and friendliness, like walking around your neighborhood farmer’s market. The handwritten font gives every page a neighborly market touch.

The look and feel of the website to translates seamlessly to the experience of shopping at the store.

 

Ward's Supermarket Digital Marketing Campaign

Strategic Marketing

For Ward’s Supermarket, the experience of their brand doesn’t end when their customers leave the store. Their fresh, fun, local, and family atmosphere extends into their digital presence as well.

They continue to tell their story online through helpful content on their blog, engaging social media advertising and posts, and attractive email marketing.

Digital Marketing

Ward’s commitment to the local community makes them a popular presence here in Gainesville. But they needed help reaching the customers who loved them.

With a strategic digital marketing plan in place, we grew a following
of steadfast Ward’s supporters: a community invested in supporting
local vendors.

Brand Photography and Videography

Our photography and videography echoes the family feel of Ward’s Supermarket. We showcase the best Ward’s has to offer, but we knew for such a local icon, stock photography wouldn’t cut it. Our in-store photography resonates with Ward’s customers, bringing them into the Ward’s experience wherever they are.

With a strong online brand presence, Ward’s Supermarket has continued to grow and flourish in the Gainesville community.

The family at Ward’s Supermarket invites the people of Gainesville to enjoy the local bounty this area has to offer, and we’re honored to be a part of that.