TRUST & AWARENESSProtect Trust with a Strong Brand
A brand is much more than its logo. It consists of all of the assets that contribute to the look, feel, and essence of your organization. Trust starts with a developed understanding of who a brand is, what the brand stands for, and how it communicates. Our branding process ensures an authentic and consistent representation of all these things through visual and verbal identities.
Learn About Trust and AwarenessOur Branding Services
Logo Design
A logo is often the most recognizable part of your organization. It has to communicate your entire brand’s identity succinctly. Our logo design process ensures that the heart of your business and your offerings are communicated effectively.
Brand Refresh
At times, a brand is still prominent with audiences but tired or outdated in its visual or verbal identity. We’ll help assess how much of your existing brand should remain and determine the best next steps for advancing your brand to the next level.
WHEN SHOULD I REBRAND MY ORGANIZATION?Positioning Strategy
We’ll identify where you are and where you should be positioning yourself against your competitors. Our positioning strategies encompass your organization’s unique value propositions, service offerings, and key messages that distinguish you in your industry.
Messaging Strategy
We’ll define your brand’s voice, tone, communication style, and key messages. Additionally, we’ll create a messaging framework to guide all your brand communications.
Brand Name Selection
Our naming selection process strategically identifies name options that will be recognizable and memorable. We use data, heavy research, and collaborative workshops with our clients to find the best name for your organization.
DOWNLOAD OUR GUIDE TO THE ART & SCIENCE OF NAMINGStyle Guide Development
As your brand is used and its reach is expanded, it’s important to maintain brand consistency across all channels and mediums. We develop guidelines for font usage, color usage, and other design element usage to protect consistency and, therefore, trust within your brand.
Print Collateral
We know that your organization does not only exist online. Brochures, handouts, business cards, and sales materials are some of the print collateral pieces needed to aid your operations. You can trust our design team to produce high-quality designs that translate beautifully to print.
Partner With UsWhy Choose PHOS for Your Branding?
Branding your organization involves deep conversations to uncover its core identity. From initial discovery to branding concepts, your PHOS team will be in constant contact with you. We thrive on collaboration and transparency to produce the best end product that you are proud of.
With over eleven years of branding experience, we’ve created a process that yields the best results and advocates for our clients. This approach maintains efficiency while encouraging creative exploration on every project.
You know your organization best, and we pair that insight with our branding expertise to create the perfect identity for your company. You’ll receive design and branding leadership grounded in strategic, informed decisions.
Every organization is unique, which is why we bring creativity and intentionality to each branding project. We don’t deliver cookie-cutter solutions—you’ll receive a custom brand that reflects your distinct values and offerings.
The PHOS team has done an incredible job with our new logo, marketing materials, and website. This was achieved through in-depth discussions about our values and objectives, plus a lot of hard work by a dedicated team.
Scott Buchanan
Compliance Risk Analyzer