We’ll Care for Your Roof So You Can Focus on What’s Under It
The Challenge
Big D Roofing, a family-owned company founded by Don “Big D” Stauss in Ocala, FL in 1981, has grown to over 80 employees and is known as a leading roofing provider in the area. Despite a strong reputation through word-of-mouth, Caleb and Paula Stauss sought PHOS’s help to enhance their digital presence, update their outdated website, and clarify their mission to establish themselves as a top choice for both residential and commercial roofing.
Their goals included refining their brand to stand out in a competitive market and presenting Big D Roofing as a trustworthy option in an industry often plagued by unreliable contractors.
As Big D continues to grow, our efforts have set them up for success via lead generation and revenue growth. Additionally, they now have an enhanced reputation, and an established mission, vision, and core values that will propel the company moving forward.
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Online Leads Generated in First 5 Months
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Increase in Sales Since Website Launch
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Web Visitors in the First 2 Months
Our Vision
In partnership with Big D, our vision was to break through the status quo for roofing contractors by showcasing Big D’s expertise and leading with empathy.



The Strategy
During the initial phases, we realized that they indeed had a mission, vision, and core values. However, they had never verbalized or formalized them.
We were able to help Big D uncover what they value and then empower them to inject their values into their culture and leverage them to move the company forward. An organization that can’t fully articulate its purpose cannot fully live into it.

The Branding





The Web Design & Development



Content Development
Photography & Videography






Inbound Marketing



The PHOS team did an exceptional job at overhauling our website, the design and layout are perfect. The video and photography work was second to none. In addition, the inbound marketing they are doing for us is amazing. Overall, a wonderful experience!
Caleb Stauss
Big D Roofing