We’ll Care for Your Roof So You Can Focus on What’s Under It

The Challenge

Big D Roofing, a family-owned company founded by Don “Big D” Stauss in Ocala, FL in 1981, has grown to over 80 employees and is known as a leading roofing provider in the area. Despite a strong reputation through word-of-mouth, Caleb and Paula Stauss sought PHOS’s help to enhance their digital presence, update their outdated website, and clarify their mission to establish themselves as a top choice for both residential and commercial roofing.

Their goals included refining their brand to stand out in a competitive market and presenting Big D Roofing as a trustworthy option in an industry often plagued by unreliable contractors.

Our Vision

In partnership with Big D, our vision was to break through the status quo for roofing contractors by showcasing Big D’s expertise and leading with empathy.

We transformed their strong word-of-mouth reputation into a robust digital presence with a well-designed website, active social media, and client testimonials, significantly amplifying their impact.
From day one, it was clear that relationships are central to their business. Their strong connections with team members, clients, and vendors make them unique and beloved, with many customers returning for multiple roofing projects. We focused on highlighting this key value in their messaging.
Through numerous discussions with Caleb and Paula, we understood their core values and commitment. Their "Big D Roofs" reflect their passion, meticulousness, and determination to excel, which we aimed to highlight in their branding.
A roof on a brick home.

The Strategy

During the initial phases, we realized that they indeed had a mission, vision, and core values. However, they had never verbalized or formalized them.

 

We were able to help Big D uncover what they value and then empower them to inject their values into their culture and leverage them to move the company forward. An organization that can’t fully articulate its purpose cannot fully live into it.

The Branding

We identified that Big D Roofing's previous brand identity did not capture their essence effectively and needed to represent their bold, relational, gritty, and professional qualities.
The final logo achieved this by incorporating red to signify boldness and professionalism, while its design elements subtly reflect both residential and commercial aspects.

The Web Design & Development

Big D’s legacy website lacked personal touch, essential functionality, and information, failing to tell their story or showcase their work.
The revamped website improved UX and implemented clear layout to appeal to both residential and commercial clients, highlighting their expertise across various building types and setting a new standard in their industry.

Content Development

We organized the website content to align with Big D’s buyer personas and funnel strategies, reflected in the clear, user-friendly navigation menu.
To simplify engagement, we included multiple contact buttons, displayed the phone number on every page, and featured a 4-step process on the homepage for easy initiation.

Photography & Videography

We used photography and videography to tell Big D’s story and highlight their brand identity, including the transition from Don Stauss to his son, Caleb, in the brand anchor video.
This video captured their warm, familial bond while showcasing their professionalism, complemented by fresh photos of the team on various residential and commercial projects.
Big D Roofer handing a roof part to another roofer.

Inbound Marketing

We helped Big D establish a strong online presence by identifying their target audiences and leveraging strategic marketing channels and their new website.
The site now serves as a central hub for information, enhancing their digital presence, showcasing their top-tier roofing services, and improving the overall customer experience through social media, paid advertising, and content marketing.
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The PHOS team did an exceptional job at overhauling our website, the design and layout are perfect. The video and photography work was second to none. In addition, the inbound marketing they are doing for us is amazing. Overall, a wonderful experience!

Caleb Stauss

Big D Roofing