Education Marketing Agency
Increase Your Student Enrollment & Online Engagement

Why Should I Work with an Education Digital Marketing Agency?

Hiring an education marketing agency means that you can multiply your dedicated team. When you partner with PHOS, you get marketers, developers, designers, creative media specialists, and copywriters for the price of (if not less than) hiring a full-time marketing team member.

You’ll also receive digital marketing expertise and consulting from a team that understands the ever-changing digital landscape. When industry experts (a.k.a. you) collaborate with our digital marketing experts, you can make a huge impact.

Who We Serve

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Public & Private Universities

State & Local Colleges

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Private & Public K-12 Schools

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Preschools & Learning Centers

Christian Institutions

Continuing Education Programs & Ministries

Education Resource Providers

Education Website Design & Development

Students and families are researching your school online before ever stepping foot on your campus. You only have seconds to make a great first impression. An outdated, confusing, inaccessible, or slow-loading website could turn away potential new students.

Investing in a functional, stunning website will improve perceptions of your school and increase the likelihood of enrollment. We’ve designed education websites that capture the heart of schools and help potential students connect digitally.

See Our Website Services

OUR RESOURCES
Learn How to Build a Powerful College Website

Discover how to create a website that attracts prospective students.

How to Build a Powerful College Website
A laptop displaying Oak Hall's website.

Download Our Case Study
Transforming a College's Online Presence

Read how we developed an online presence celebrating Beacon College’s dynamic student body and academic excellence.

Download

PHOTOGRAPHY & VIDEOGRAPHY
Showcase Your Campus Online

Many school campuses are convincing enough that a student or parent could make a decision easily upon visiting. However, with families conducting their own research first online before stepping onto your campus, you’ll want to invest in the right visuals to capture your campus and convey your reputation.

Videography

Video continues to be the best way to engage your website visitors. Tell your school’s story, highlight key programs, showcase student life, or conduct virtual tours through captivating videography.

Oak Hall School football players on a field.

Photography

People-first photography will evoke an emotional connection in your website, print materials, and marketing messages. A student can picture themselves on your campus through professional, on-brand photography.

What Is Education Marketing?

Schools not only need to invest in a strong brand to improve their organizational goals, but they also need to consider their marketing strategies. Educational institutions are focused on:

  • Attracting students in a competitive market.
  • Communicating educational value.
  • Creating engagement among alumni.
  • Adapting to digital trends.

With these in mind, we leverage the following marketing channel strategies to produce the best results.

Pay-Per-Click (PPC) Advertising

It’s a competitive market for schools. Whether a college or K-12 institution, you’re competing with local, regional, and national schools. By leveraging a strong paid advertising strategy, you can better position your school above your competitors.

Paid ads can be utilized during all parts of the decision-making process. Brand awareness ads can get your school’s name in front of your target audience. Traffic campaigns can direct potential students and parents to key pages on your website. Retargeting campaigns can reengage users who have already visited your site, signed up for a tour, or started an application.

Our pay-per-click (PPC) strategies include Google Search Ads, Google Display Ads, YouTube Ads, and social media advertising.

Learn More About PPC Management

Digital Campaign Development

Search Engine Optimization (SEO)

Content Marketing

Email Marketing

Social Media Marketing

Oak Hall senior cheerleaders in red polo uniforms

We have really missed out on not partnering with PHOS sooner.

Corinna French

three people gardening with shovels.

They really listen to you and give you a website you are proud to share.

Becky Sponholtz

Three people smiling and chatting outside.

We couldn't ask for a more professional, thorough, and dedicated team!

Rob Chapman

We have really missed out on not partnering with PHOS sooner.

Corinna French

Oak Hall School

See the Work

They really listen to you and give you a website you are proud to share.

Becky Sponholtz

Florida Agriculture in the Classroom

See the Work

We couldn't ask for a more professional, thorough, and dedicated team!

Rob Chapman

Florida Gateway College

See the Work
Google Ads on a laptop computer