Education Marketing AgencyIncrease Your Student Enrollment & Online Engagement
Why Should I Work with an Education Digital Marketing Agency?
Hiring an education marketing agency means that you can multiply your dedicated team. When you partner with PHOS, you get marketers, developers, designers, creative media specialists, and copywriters for the price of (if not less than) hiring a full-time marketing team member.
You’ll also receive digital marketing expertise and consulting from a team that understands the ever-changing digital landscape. When industry experts (a.k.a. you) collaborate with our digital marketing experts, you can make a huge impact.
Who We Serve
Public & Private Universities
State & Local Colleges
Private & Public K-12 Schools
Preschools & Learning Centers
Christian Institutions
Continuing Education Programs & Ministries
Education Resource Providers
An Online Presence That Parents & Students Trust
First impressions—whether experienced online or on campus—play a crucial role in establishing this trust. If your brand and website do not communicate a strong reputation, you’ll find that your department of admissions will have to work overtime to close the gap.
Education Website Design & Development
Students and families are researching your school online before ever stepping foot on your campus. You only have seconds to make a great first impression. An outdated, confusing, inaccessible, or slow-loading website could turn away potential new students.
Investing in a functional, stunning website will improve perceptions of your school and increase the likelihood of enrollment. We’ve designed education websites that capture the heart of schools and help potential students connect digitally.
See Our Website Services
College & University Websites
Colleges and universities understand that it takes at least ten touchpoints before a student decides to apply. You’ll need to communicate a lot of information to help inform their decision, like price, degree options, campus feel, student life, and housing.

Elementary, Middle, & High School Websites
While colleges primarily need to convince students to consider their institution, elementary, middle, and high schools must convince parents. A school’s website should convey trust at the very first touchpoint, allowing parents to feel confident about their decision to send their child to your school.

Preschool & Early Childhood Websites
Early childhood education websites should immediately instill trust in parents regarding the safety and care of their children. They also offer a unique chance to be engaging and inviting, replicating the in-person experience digitally.
OUR RESOURCESLearn How to Build a Powerful College Website
Discover how to create a website that attracts prospective students.
How to Build a Powerful College Website
Download Our Case StudyTransforming a College's Online Presence
Read how we developed an online presence celebrating Beacon College’s dynamic student body and academic excellence.
DownloadPHOTOGRAPHY & VIDEOGRAPHYShowcase Your Campus Online
Many school campuses are convincing enough that a student or parent could make a decision easily upon visiting. However, with families conducting their own research first online before stepping onto your campus, you’ll want to invest in the right visuals to capture your campus and convey your reputation.
Videography
Video continues to be the best way to engage your website visitors. Tell your school’s story, highlight key programs, showcase student life, or conduct virtual tours through captivating videography.

Photography
People-first photography will evoke an emotional connection in your website, print materials, and marketing messages. A student can picture themselves on your campus through professional, on-brand photography.



What Is Education Marketing?
Schools not only need to invest in a strong brand to improve their organizational goals, but they also need to consider their marketing strategies. Educational institutions are focused on:
- Attracting students in a competitive market.
- Communicating educational value.
- Creating engagement among alumni.
- Adapting to digital trends.
With these in mind, we leverage the following marketing channel strategies to produce the best results.
Pay-Per-Click (PPC) Advertising
It’s a competitive market for schools. Whether a college or K-12 institution, you’re competing with local, regional, and national schools. By leveraging a strong paid advertising strategy, you can better position your school above your competitors.
Paid ads can be utilized during all parts of the decision-making process. Brand awareness ads can get your school’s name in front of your target audience. Traffic campaigns can direct potential students and parents to key pages on your website. Retargeting campaigns can reengage users who have already visited your site, signed up for a tour, or started an application.
Our pay-per-click (PPC) strategies include Google Search Ads, Google Display Ads, YouTube Ads, and social media advertising.
Learn More About PPC ManagementDigital Campaign Development
There are specific enrollment periods that schools focus on, as well as key engagement seasons for alumni and donation pushes. With these in mind, our marketers will develop the right digital campaigns to guide our multi-channel strategies. We’ll work with you to outline exactly what success looks like and develop campaign plans to reach those goals.
Search Engine Optimization (SEO)
Staying competitive on search engines is vital for schools. You’ll want to be found easily by potential students in your area or across the nation. Our SEO experts will identify the right keywords to target and run audits of your website to make improvements.
Learn More About SEOContent Marketing
Information is everything to current and prospective students. Whether it’s sharing informative content about your school or creating campus announcements, our team of copywriting experts will collaborate with you to produce compelling content that adds significant value.
Learn About Content MarketingEmail Marketing
Email marketing is one of the most ROI-producing channels. Connecting one-on-one with your current and potential students through email will mean more opportunities for applications and engagement.
From updating the current student body about upcoming events to guiding prospective applicants through the enrollment process, email marketing plays a crucial role for educational institutions in communicating with their audiences.
See Our Email Marketing ServicesSocial Media Marketing
Social media is one of the best ways to showcase a school’s heart online. This is a humanizing channel for your current student body, alumni, and prospective students to connect with you. Having an up-to-date, engaging social media strategy builds trust in your school and creates more buy-in from the community.
Learn About Social Media Marketing