Increasing your brand’s visibility online in a short amount of time can be done through pay-per-click (PPC) advertising. Coupled with long-term strategies like SEO, paid ads can close the gap on your lead generation challenges.
Discover how PHOS can help you launch your paid advertising campaigns and maximize your return on investment.
Our Pay-Per-Click (PPC) Services
Campaign Development, Management, & Optimization
We will plan, develop, launch, and monitor your advertising campaigns to support your sales and marketing goals, focusing on your target keywords and audiences. Our marketers will optimize these campaigns to maximize your budget and stay competitive.
We’ll identify the best channels, ad copy, audience, and budget to drive conversions. Regular monitoring will ensure continuous optimization and improved ad performance.
Ad Creative & Copy Development
For all ad campaigns, you’ll need on-brand visual and verbal assets to boost conversions. Our designers and copywriters will craft compelling, action-oriented messages that resonate with potential customers. Through A/B testing and experiments, we’ll refine your ad creative and copy to understand what messages your customers respond to best.
Conversion-Rate-Optimization (CRO)
Boosting engagement with your ads is just one part of our strategy. We also focus on converting ad interactions into website actions. Through conversion rate optimization (CRO), we’ll provide recommendations to enhance user experience on your site, aiming for more form submissions, purchases, phone calls, and closed deals.
Advanced Conversion Tracking & Attribution
Understanding the return on your paid advertising efforts is essential. We offer clarity with advanced conversion tracking through Google Analytics 4 and Google Tag Manager, identifying which digital channels generate the most leads at the best cost. This data allows us to collaborate with you on optimal ad strategies as you scale your digital marketing to meet your growth goals.
Budget Optimization & Recommendations
Getting the most leads for the least amount of money is going to be a top priority with paid advertising. Our PPC experts will help you identify your ad budgets based on:
- Seasonality
- Channels
- Competition
- Lead Acquisition Cost
- Search Volume
Retargeting
It takes an average of seven touchpoints with a brand before a customer decides to convert, so your digital marketing efforts need consistent visibility. Retargeting helps keep your brand in front of users who have already engaged with you. We use retargeting, especially for organizations with longer sales cycles, to nurture and encourage ongoing user engagement.
CASE STUDYOur Paid Advertising Success Stories
How we’ve helped a nearly century-old, family-owned pest control company reduce their cost-per-conversion by 90% and increase their leads.
Download the Case Study

Find Success with Paid Advertising Channels
Google Search Ads
Google Search Ads are one of the most popular choices for paid ads. Coupled with your SEO strategy, we’ll identify the search terms and phrases to keep you at the top of search engine result pages (SERPs).
Google Display Ads
Google Display Ads are more visually driven when compared to search ads. Like the name, they are focused on displaying your branding and messages through ad creative and copy. Google Display Ads are primarily used in retargeting but are great at driving brand awareness for your business.
Google Local Service Ads
Google Local Service Ads are a strong strategy for home service businesses as well as key professional services like real estate and law. These ads are action-driven and largely focused on gaining more calls and messages from potential customers. They appear highest on the SERPs for select industry-related services and phrases.
LEARN HOW TO GET GOOGLE GUARANTEEDYouTube Advertising
Video is one of the most engaging forms of content. When you add it to your paid advertising efforts, you can drive more action from your ads. If you have strong videography, YouTube advertising is a great opportunity to get your brand and messages in front of the right audience.
Social Media Advertising
Organic social media is great at fostering a strong online community and humanizing your organization. Social media advertising can be the way to drive more leads and conversions from your followers and potential customers. We have experience in delivering results from paid social media ads on the following platforms:
What You’ll Experience with Our PPC AgencyPartner With Our Team
We view our marketing engagements as partnerships. Our team aims to make you feel like we are an extension of your own. We will lead your PPC strategy and collaborate with your team to ensure that we’re chasing the same goals and objectives.
Our team is gifted in bringing the best strategies to your paid advertising efforts. With over a decade of experience in digital advertising, our agency is equipped to launch ad campaigns that deliver results.
We understand that there is a high level of trust in handing over the reins to your digital marketing, especially when there is an additional financial investment involved. We don’t take this lightly. With monthly marketing reports and consistent communication, you’ll know exactly where your ad dollars are being spent and the results that come from that.
We don’t have a cookie-cutter approach to your advertising efforts. Every organization has different needs and offerings. We’ll leverage your unique attributes and our innovative thinking to produce the best creative outputs that push the needle on your efforts.
Our small company with national and international reach has worked with PHOS for three years. We’ve been through management changes, a branding refresh, and a new website in this short time, and they have remained patient with us throughout every turn. They continue to hold my hand as I have little experience with marketing, especially digital marketing.
CARLY WATSON TOBLER
Simmons Inc.
Creating Trust to Improve Your Outcomes
Driving users to your website is a great starting point for your paid advertising efforts. But converting these users into customers requires much more than a catchy advertisement.
Building a brand that customers can trust is the only way to maximize your success online. When you combine a trustworthy brand and strong digital marketing, you’ll reach your business goals.
Reduce the time it takes to convince a potential customer to choose your organization. Learn how trust and awareness are the only things you need to succeed online.
OUR TRUST & AWARENESS METHODOLOGY