Clint Miller Exterminating

Protecting the Health & Property of Homeowners & Businesses

The Challenge

Clint Miller Exterminating (CME) is a pest control company located in Charlotte, North Carolina. For over 40 years, they’ve been committed to delivering excellence to homeowners and business owners. While they had a great reputation in their community, their digital presence did not communicate that.

Their website was outdated, their social media presence lacking, and they weren’t taking advantage of paid advertising opportunities, losing out to their competitors.

After one year of partnership, we’ve seen Clint Miller Exterminating increase their leads while protecting their brand authority online. We’ve helped them improve their digital presence while driving more results from their marketing efforts.

$0

Average Cost per Lead on Google Local Service Ads

0%

Organic Traffic Increase Year-Over-Year

0%

Increase in Form Completions (Compared to First 6 Months of Site Launch)

Our Vision

While Clint Miller’s name held authority in the community, it did not translate into a strong, trustworthy online presence. Our vision for the website and digital marketing strategy was to build off strong brand recognition with trust-building assets to drive more results.

CME has been in business for over 40 years, demonstrating the competency to take care of residential and commercial pest issues. We knew that we needed to protect brand recognition with our verbal and visual assets.

Throughout CME’s online presence and supporting marketing channels, brand consistency was lacking. Building a new website and marketing strategy meant we needed to protect the brand and make it recognizable online and in person.

Finally, pest control websites often look similar, lacking a distinctness online. For CME, we wanted to energize the brand and make it more eye-catching and memorable when compared to other pest control companies in the area.

The Solution

When developing the website and digital marketing strategy, we needed to build off CME’s logo to prevent any brand confusion.

From there, we were able to create a pest control website that was fun, unique, and results-oriented.

The Branding

CME prides itself on being a trusted and wise yet humble expert. That meant everything we did on the website, both visually and verbally, needed to match that essence.

Using bold, playful colors and a modern design, we were able to create a direction that guided the rest of the engagement.

The Web Design & Development

Initially, we created a moodboard to ensure that our visual direction matched CME's preferences.

This resulted in a website that is bold, eye-catching, and helpful for customers seeking quick, effective, and trusted solutions.

Unique Website Features

We built a fairly simple website architecture, focusing on making the site content easy to navigate and SEO-friendly.

We did, however, integrate unique calls to action to incite engagement and improve conversions like “Get a call back in 15 minutes.”

Content Development

Much of CME’s old website content was poorly written or not optimized for search engines.

We spent time identifying the best content architecture for both functionality and improving search performance. This resulted in improving key landing pages and refining location-specific content.

Inbound Marketing

Our inbound marketing strategy has been a blended approach. We are still leads-focused, but we have found that CME can have too many leads—so we switched our efforts to recruitment marketing focused.

When we have more business that CME can handle, we then turn to finding more qualified employment leads to help them increase their ability to serve more customers. We do this most effectively through email marketing, paid ads, social media marketing, and content marketing.