The Brief

Haile Kitchen and Bath is a high-end interior design firm that takes clients from concept to implementation, with a showroom dedicated to home products and a retail store selling home decor and gift items. Founded in 2011, KHB’s owners Brad and Jenn Fortune have over 30 years of experience. 

HKB’s owners came to us because their website featured its previous brand and logo and as a result felt cluttered and dated. They wanted a site that looked more professional and relayed HKB’s dedication to higher quality design and installation. 

Haile Kitchen & Bath - Desktop ViewHaile Kitchen & Bath - Mobile View

Our Vision

We wanted HKB’s new brand and website to better represent the clean, modern, and high-quality services and products HKB offers, with information easily accessible to each unique potential client. The result is a streamlined, recognizable logo and easy-to-navigate website with clear user journeys. 

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Expertise

The HKB team has decades of experience in the home interiors and renovation industry and has built lasting relationships with vendors. This allows the team to recommend the absolute best product to suit their client’s needs and be able to educate them about functionality and design.

Quality

HKB prides itself on only offering the highest quality products to suit various price points, design aesthetics, and function. HKB’s product recommendations are industry-leading in beauty, efficiency, and longevity and HKB offers customized products for each person rather than suggesting a single brand for every single person.

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Service

With HKB offering comprehensive remodeling services under one roof, the HKB team is able to provide unparalleled service to clients, from design to implementation focusing on transparent consultative communication. The relationships built with clients make them come back to HKB time and again for their renovation needs.

The Strategy

Our team spent the duration of our engagement focusing on HKB’s why, which is to be a staple in our community and change the customer experience in the industry by helping clients make their houses into homes.

The previous website served its function but it didn’t sufficiently demonstrate HKB’s expertise or product offerings clearly. From here, we produced the 3 qualities that set HKB apart from other design/renovation firms in the area: expertise, quality, and service.

We knew that the website needed to use photography to showcase the stunning renovations HKB has completed, so we created a clean design, customized sitemap, strategic messaging, and ease of use so more content can be added to the website by its owners as needed.

Branding

The previous HKB logo was dated and represented only one area of the community, Haile Plantation, that HKB serves. Our team collaborated with the HKB team, transforming their logo and redesigning their branding to better reflect the quality of the HKB services.

 

Web Design

Starting with a customized sitemap, we ensured that the user journeys were clear for each user group and that the needed information could be found clearly without having to dig around on the site.  

Marketing

HKB entered into inbound marketing with us, which allows us to handle its digital campaigns, blog editing, and any other needs that rise. Our strategic marketing positions HKB as a high-end company that provides stellar renovation and home interior services in our area.

Their website and overall branding now reflect their high-end remodeling business, which positions their company as the best source for premier design solutions in Gainesville, FL for new and returning customers.

Results

Since launching in February of 2022, Haile Kitchen & Bath has seen a 67% increase in overall website traffic just six months after launch compared to the previous six months. The implementation of paid advertising on Google Ads now makes up 10% of the overall website users on the HKB website. Their social media platforms have seen a combined 9% increase in new followers helping to establish HKB’s brand awareness and authority in the industry.