Turn Your Vision into a Space You'll Love

The Challenge

Haile Kitchen and Bath is a high-end interior design firm that takes clients from concept to implementation, with a showroom dedicated to home products and a retail store selling home decor and gift items. Founded in 2011, KHB’s owners Brad and Jenn Fortune have over 30 years of experience.

HKB’s owners came to us because their website featured its previous brand and logo and as a result felt cluttered and dated. They wanted a site that looked more professional and relayed HKB’s dedication to higher-quality design and installation.

Our Vision

We wanted HKB’s new brand and website to better represent the clean, modern, and high-quality services and products HKB offers, with information easily accessible to each unique potential client. The result is a streamlined, recognizable logo and easy-to-navigate website with clear user journeys.

 

With decades of experience in home interiors and renovation, the HKB team leverages strong vendor relationships to recommend the best products and educate clients on functionality and design.
HKB offers high-quality products across various price points, design aesthetics, and functions. Their recommendations are industry-leading in beauty, efficiency, and longevity, with customized solutions tailored to each client rather than a one-size-fits-all approach.
HKB provides comprehensive remodeling services from design to implementation with a focus on transparent communication. Their exceptional service and strong client relationships encourage repeat business.
Various tile samples, including floral patterns, dark green colors, and hexagonal-shaped tiles.

The Strategy

Our team focused on HKB’s mission to enhance the customer experience and transform houses into homes.

We redesigned the website to highlight HKB’s expertise, quality, and service with a clean design, strategic messaging, and impactful photography.

The Branding

The previous HKB logo was dated and represented only one area of the community, Haile Plantation, that HKB serves.
Our team collaborated with the HKB team, transforming their logo and redesigning their branding to better reflect the quality of the HKB services.

The Web Design & Development

Starting with a customized sitemap, we ensured that the user journeys were clear for each user group and that the needed information could be found clearly without having to dig around on the site.
From there, we were able to design a stunning website that matched the level of quality of HKB's services while following search engine optimization best practices.

Photography & Videography

One of the best parts of working with HKB is exploring their beautiful showroom that features options and finishes for home remodeling projects.
Our Creative Media team was able to capture photography to showcase this space as well as photos of what a customer might experience when meeting with the HKB team at the showroom.

Inbound Marketing

HKB engaged in inbound marketing with us, enabling management of their digital campaigns, blog editing, and other needs.
Their updated website and branding now showcase them as the premier source for high-end renovation and design solutions in Gainesville, FL.