Creative Director Position

A passion for brand strategy and people management.

Company Overview

PHOS Creative is an award-winning strategic agency that focuses on four core competencies: strategic consulting, branding, web design and development, and digital marketing. A strategy-first digital marketing agency headquartered in Florida, PHOS employs 25 team members and serves clients in 20 states.

The growth, work, and culture of the agency have been highlighted in the Inc. 5000, Gator100, the American Advertising Federation, and Florida Trend’s Best Companies To Work For. We’ve worked with B2B and B2C organizations in various industries including government, non-profit, education, manufacturing, engineering, service, and retail.

Our Core Leadership Philosophy

The primary responsibility of any executive leader at PHOS is to unceasingly guard the mission of this company. Above all else, we aim to stay mission-true, operating daily by our values, waking up every morning to go hard for our mission, and build our strategy around reaching our vision. 

Our Mission | Our Daily Passion

To be a company that team members never want to leave, clients can’t do without, and the world is better for and, in so doing, exemplify the love of Jesus Christ.

Our Vision | Our Hoped-For Future

Restoring dignity, purpose, and freedom to the lives of women and children impacted by extreme poverty and sex trafficking.

Our ten-year target is to launch thirty care centers across the world that don’t exist right now by 2030.

Our Values | Our Definition of Success

Leadership Our passion for education and empowerment

Creativity Our passion for inspiration and innovation

Love Our passion for selflessness and gratitude

Integrity Our passion for results and accountability

Community Our passion for culture and collaboration

Creative Director Position Outline 

The Creative Director (CD) is the guide and gatekeeper of creative excellence at PHOS. They set the temperature for quality in all creative deliverables namely design, copywriting, photography, and videography. They are a champion of the creative process from concept to implementation. The Creative Director doesn’t lead creative work for creativity’s sake, rather thinks strategically about how each creative deliverable PHOS produces will aid the bottom line for our clients. They understand, embrace, and champion PHOS’s position as a digital marketing agency who does excellent branding. 

They are responsible for fostering a culture of continuous improvement, burdened with the constant need to help our team and clients get better. With an ear to the ground and an eye on the future, they drive departmental innovation by crafting and pioneering new solutions to guard our relevancy in the marketplace. They are the head of our creative department, the leader of leaders, and a model for our team on being all-in for PHOS’ mission, vision, and values.

The CD is not only responsible for leading creative deliverables, but leading and managing people. They play a crucial role in providing guidance, instruction, coaching, and support to team members, helping them to develop their skills, manage their dreams, and achieve company goals. However, their aim is not simply to mentor team members, but to mentor team members who will go and mentor other team members, creating bench strength in every season with succeeding leaders. 

As a departmental director, they are responsible for the financial performance, organizational health, and operational excellence of their business unit. They are responsible for identifying and coaching new managers, stewarding departmental profitability, owning the team’s accountability chart, and creating organizational clarity within their department to help their team achieve better results and contribute to our overall success. This includes communicating regularly with team members, fostering a sense of shared purpose, and creating a culture of transparency and collaboration.

The key performance indicators (KPIs) of the Director of Marketing revolve around three core metrics areas: 

  1. Team Member Health: As a director, the CD is excited to help every team member in their department live the EOS Life: doing what they love, with people they love, being compensated appropriately, and maintaining time for other passions in life. They track this through metrics like employee satisfaction scores, retention rates, and feedback from regular employee check-ins and surveys.
  2. Client Satisfaction/Retention: Our goal is to deliver as much value as we can to every client we serve while maintaining a healthy margin for the sake of our mission. The CD is relentless in identifying and delivering upon opportunities to demonstrate our value and expertise with clients. They understand how to help a client make a decision and identify areas where improvements can be made to keep clients happy and engaged.
  3. Lean and Effective Processes: Our process is what makes PHOS unique and is ever-evolving. The CD should demonstrate a growing ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects, even if that means breaking and modifying our process.

Travel: Required as Necessary (Quarterly Planning Sessions, Quarterly Vision Meetings, Annual Planning Sessions, Departmental Meetings)

Expectations of the Creative Director 

The Creative Director’s time will be spent in three areas: management, strategy, and execution. The breakdown is as follows: 

50% | Management

The majority of the CD’s time is spent leading, managing, and holding the creative team accountable for their KPIs. 

40% | Strategy

The CD will spend 40% of their time directing and guiding client strategy by asking the right questions of our clients and our team members. 

10% | Execution

The CD will spend little time actually producing creative deliverables. Rather, they will act as a coach and mentor to the creative team. 

The expectations for the Creative Director are as follows:

  1. Set the tone for our organization, leading by example in our core values, passion for our mission, shoutouts, and participation in team events.
  2. Champion employee engagement in care team initiatives, wellness programs, and training opportunities, modeling and encouraging participation. 
  3. Monitor plate loads and utilization rates to ensure a healthy maximizing of each team member’s capacity. 
  4. Lead, manage, and hold the creative team accountable for departmental KPIs
  5. Lead the implementation of the Entrepreneurial Operating System (EOS) for our creative team, facilitating Level 10 Meetings and Quarterly Pulses. 
  6. Hire and onboard new team members, offer mentorship and guidance, and conduct performance evaluations.
  7. Push team members to grow by helping them to form stretch goals for themselves and their clients, providing necessary resources, training, and support. 
  8. Identify opportunities to improve existing processes and workflows, streamline communication, and implement new tools or technologies that enhance the team’s efficiency and effectiveness.
  9. Monitor the financial performance of our creative team, identifying underperforming and exemplary team members and clients, and influencing greater financial fitness within your business unit. 
  10. Proactively provide critical and actionable feedback on a variety of creative deliverables including, but not limited to: logos, web designs, videos, content writing, photography, print design, and more. 
  11. Conduct high-level research and present insights to clients during kick-off meetings 
  12. Direct brainstorming meetings and creative sessions
  13. Serve as a bridge between the marketing team and creative team, ensuring high quality creative deliverables to all retained clients at PHOS
  14. Anticipate problems that may impede a project from being completed on time and implement solutions
  15. Cast vision for new opportunities, tools, or systems that will foster more creative work and higher quality deliverables
  16. Champion PHOS’ verbal and visual identity and ensure brand consistency across all marketing and creative channels
  17. Collaborate with the PHOS sales and marketing to outline strategies for prospective clients

Key Intangible Characteristics of the Ideal Candidate

Vision for “Why” | This person needs to be able to connect strategic objectives to creative decisions. They have the ability to drive vision for bringing the “why” to life in a project. They are always asking questions to redirect the team and our clients back to the “why” behind a deliverable.

Warm Competence | A leadership paradox lives inside this individual. They are both highly competent (gifted, skilled, talented, smart) and also incredibly warm (loving, caring, kind, generous). The combination makes them wildly attractive to everyone they work with.

Articulate Communicator | Getting people aligned and helping them stay engaged requires loads of great communication. The Creative Director thrives in synthesizing, packaging, and delivering organizational clarity, then repeating it regularly to all key stakeholders. They can make quick decisions while communicating a clear point of view with respect and confidence. 

Exemplary Character | As a highly visible member of the PHOS team, the Creative Director must be a leader worth following. They should be somebody you’d gladly drop your kids off with for mentoring and discipleship. “Character above charisma” is one of their personal core values. 

Customer Empathy | At the end of the day, this business exists to deliver value to customers and the Creative Director feels the weight of our customers’ problems and pain points. This pressure produces an insatiable desire to better what we deliver and stream more value to each person we serve. 

Collaborative Spirit | The CD should have a heart for collaboration and be someone who is always looking for new ways to create environments of learning from each other. 

Ownership Mentality | The Creative Director takes full responsibility for their actions and outcomes, rather than blaming external factors or making excuses. It means taking initiative, embracing challenges, holding yourself accountable, focusing on solutions, being proactive, and having a long-term perspective.

Emotional Control | This is an emotionally steady, stable, and self-controlled leader who can handle the heat of organizational forest fires. Without compromising authenticity and vulnerability, the Creative Director can stay calm and lead on even in the most trying seasons of business. 

Obsessive Positivity | Every day we need people to walk in and bring energy, joy, and excitement that mutually motivates our whole team to see our mission fulfilled in the work we do with clients. The Creative Director is a pacesetter on the team for a genuine, positive outlook and demeanor.

Preferred Experience of the Creative Director 

  • Minimum of 5 years of experience in leading creative vision and strategy
  • Minimum of 3 years leading and managing creative professionals 
  • Deep understanding of design best practices, messaging, storytelling and brand strategy
  • Bachelor’s or associate’s degree in design, creative media, or a related field.
  • You will be required to showcase your previous work within your application.

Remote Work

We currently operate in a hybrid work schedule, coming physically into the office two days per week and working completely remotely three days per week. We’re looking for someone in or around Gainesville, FL who has the flexibility to come in for client meetings and team activities. 

Diversity, Inclusion, and Our Mission at PHOS

Our dedication to diversity and inclusion is grounded in our mission to be a place that team members never want to leave and to exemplify the love of Jesus Christ. Discrimination is not loving and is, therefore, anti-missional for PHOS. We in no way discriminate on the basis of race, religion, sexual orientation, or gender identity for purposes of employment opportunities, continued employment, employee benefits, job security, or promotion. Doing so would violate our reason for existing. We want you here.

*Please note that due to high application volume, our team may not respond to your application if you do not meet the requirements for this role.

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