Education Website Brief

Your Organization
What is your name?*
First Last
What is the name of your organization?*
Please describe the history of your organization.*
How did your organization come to be and how long has it been operating?
What is the simplest description of what your organization does?*
Please include the key services or products that you provide.
What is the emotional payoff for those who attend your organization?*
Can be faculty, staff, students, parents, etc.

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Your Purpose
Does your organization have a vision statement?*
The destination/goal of your organization. What total success looks like.
What is the vision of your organization?
Does your organization have a mission statement?*
The roadmap/plan to reach the vision.
What is your organization's mission statement?
What are the core principles (values or beliefs) that motivate your organization?*
What part of your organization's work is the most rewarding?*

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Your Target Audience & Competition
List the audiences you are currently serving.*
Please be specific: age groups, gender, profession, geographical location, interests, etc.
Identify the primary audience(s) you want to visit the new website most frequently.*
Who are you looking to target that you are not currently reaching?*
How do you reach your audience today? How do they find and learn about you?*
How does your audience currently perceive your organization? In what areas does it need to improve?*
What obstacles do you face in the recruitment process with prospective families?*
How do you alleviate parent’s fears of trusting you with their student?*
Who are your competitors?
Please list at least three.
What makes your organization unique apart from your competitors?*
How do you deliver on this benefit and provide factual, meaningful, and provable reasons that set you apart from your competitors?*

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Your Brand
What is your vision for your brand?*
What words describe the basic personality of your brand as it stands now?*
(e.g., minimalistic, bold, playful, modern, etc.)
Do you have existing brand guidelines documentation for your current logo? (logos, typefaces, colors, etc.)?*
Please upload the documentation you have.
Drop files here or

Max. file size: 2 MB.
Do you have an existing asset library of photography, video, graphics, etc.?*
Please describe what you have, provide links to assets, or upload files as applicable.
Upload files here.
Drop files here or

Max. file size: 2 MB.
Your Website
How would you define a successful website for your organization?*
What areas of your current website are successful and why?*
What complaints do users have about the existing site?*
How will a new site help us reach your five- to ten- year goals?*
To your knowledge, which pages on your existing site are the most visited?
Should your website exist more as a sales tool for prospective students/families or an informational tool for current students/families?*
What is the primary action a visitor should take when coming to your site?*
Ex. filling out a form, calling your organization, placing an order.
What is missing from your current website that needs to be in the new website?*
(i.e., specific content pages, features, etc.)
What interactive features are required on your new website?*
(e.g., course catalogs, event calendars, search functionality, forms)?
PHOS ensures ADA compliance on all our designed websites. Does your website require specific accessibility requirements or compliance standards?*
Do you have any websites that you like that could be used as inspiration for your new website design?*
Think layout, colors, fonts, photos, etc.
Will there be any third-party advertising on the new website?*
Are there any legal considerations in your industry that we need to be aware of for the sake of the website?*

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Wrap-up
Do you plan to test your new website (using surveys, focus groups, interviews, direct observation or other form of customer testing)?*
If so, when and how will the testing be performed?
Is there any additional information pertaining to your website preferences/requirements that we should be aware of?*
That's it! Below, you can go back to review your answers if you'd like. When you're ready, go ahead and submit your website brief. Often, answering these questions leads to some thoughts about your business and your marketing that you hadn't had before. If you'd like to receive an email copy of your brief, provide your email below:
Email*

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Education Website Brief

Your Organization

Your Purpose

Your Target Audience & Competition

Your Brand

Your Website

Wrap-up

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