We’re an award-winning, customer-loved digital marketing agency in Florida. Our team focuses on helping our clients grow their businesses the right way. That means we guide our clients in honing their identity, mission, vision, values, and of course, sales goals…then, we help them crush them.
Since our inception in 2013, we have helped small to mid-sized businesses in Gainesville, Ocala, and the surrounding communities realize their potential.
The PHOS Difference
We’ve got listening to our clients down to an art.
We use what we hear and know — based on years of expertise and diversified team member talent pool — to build you a comprehensive brand system, develop and grow your online presence, and create a sales funnel that drives qualified traffic, leads, conversions, and revenue.
Your brand comprises your visual and verbal identity or how people view you. So, we help you discover how you want to be perceived by Gainesville and Ocala customers using our unique arsenal of creative exercises and workshops — collaborating with you the whole way to make sure we get it right.
Branding
To arrive at your visual and verbal identity, we create the perfect logos, fonts, colors, and collateral, designing the overall look that best represents you. Then, we give your brand a voice that fully aligns with who you are. This commitment to consistency and clarity across all mediums helps your customers in Ocala and Gainesville build trust in you and how you can help them.
Inbound Marketing
Today’s marketing strategy is all about nurturing potential customers to come to you because you’ve made it clear that you understand their problem and you’re uniquely equipped to solve it. No matter where your potential customers are in the sales funnel — from interested prospects at the top to hot leads at the bottom — we cultivate your Florida customer leads through strategic marketing methods like retargeting, geotargeting, email campaigns, and Search Engine Optimization (SEO).
Copywriting
Effective copywriting is leveraging the power of words to introduce your brand to the world, communicate your mission, and make meaningful connections with your customers. We tell your story through expertly crafted website content, blogs, press releases, and long-form pieces. Whatever your content needs, we know how to creatively and strategically leverage your brand voice with language that inspires customers to convert.
Photography
Let’s face it, humans are visual creatures. We can resonate and react emotionally to images, which is why our photography doesn’t just focus on your product or service. Instead, we are passionate about serving clients in North Central Florida with photography that also tells your brand’s story, including your people, your mission, and your Why.
Videography
When it’s time to combine your brand’s photography with its voice, we deliver strategic videos that communicate your heart and value to the world. We tell your brand’s story in a way that customers resonate with, allowing you to more easily build relationships. Our videos demonstrate your Why and propel you forward in Gainesville, Ocala, and in your industry.
Web Design and Development
Most of the world’s total website traffic comes from mobile devices, so your website should be designed and built with that in mind. The content, photography, videography, fonts, and other elements should all cohesively work together to represent your brand consistently, no matter how your Gainesville and Ocala customers access your site.
Strategic Consulting
We walk beside you to craft your company’s mission statement, identify and define your core values, and uncover your vision. Knowing where you are and where you’ve been allows you to establish where you want to go. We’re your strategic partner in looking at what’s going on in your industry, auditing what you can do to be competitive, and supplying you with a roadmap for how to get where you need to be.
