The Brief

The C12 Group’s mission is to equip Christian CEOs and owners to build great businesses for a greater purpose. Founded in 1992 in Tampa, Florida, C12 has grown from three local Peer Advisory Groups to the nation’s largest network of Christian CEOs, business owners, and executives located in major metro areas across the United States.

The C12 experience is accompanied by monthly Peer Advisory Group meetings, 1-on-1 coaching sessions, member-only access to world-class curriculum, and resources curated by top business and ministry leaders. They also hold events where attendees hear from speakers who don’t just inspire but truly equip leaders to return to the office and conquer daily challenges.

With their current model, C12 found it difficult to do everything within their in-house team. They needed a partner who understands their audience and could build out their materials and creative assessment tools with precision.

What We Did

Graphic Design

C12 Collateral

Our Vision

Our main objective was to create deliverables, both digital and physical, that adhered to the established C12 brand consistently and reliably, aiding their mission to “Build great businesses for a greater purpose.” 


Whether it was for an ebook, conference, or their monthly curriculum, each deliverable was user-centered to effectively communicate information in a way that was efficient, appealing, and engaging.



To make informed decisions, we worked closely with the C12 team to capture their vision, achieve non-linear solutions, and work toward the same goal.


When C12 members gather, it is for a time of mutual sharpening, high-impact learning, and growth as stewards and ambassadors for Christ in the marketplace. Each touchpoint was created to work toward these goals. 

Conference Design

The C12 Global Marketplace Leader Conference, CURRENT, is where different businesses come together, gain strength, and alter the marketplace’s landscape for a greater impact. Focusing on a clean, executive, and sleek design, the conference’s marketing graphics were created to match the quality of the experience attendees receive at the annual live event. 

Monthly Curriculum

C12’s MBA-level curriculum is the foundational tool Chairs use to guide members through the program. Combined with instructional systems design, each creative learning tool was designed specifically for formal training delivery.


C12 is a leader in the movement of God in and through the marketplace. Serving businesses with 10 to 10,000+ employees, the deliverables created will reach thousands of people who use C12’s proven framework for business, life, and leadership transformation.