Chris Doering Mortgage was already an industry leader in the Gainesville community before they came to PHOS, but their digital presence still needed sprucing. Their old website didn’t portray the quality of services the mortgage company offers, and it made things too difficult for potential customers looking for more information about the services they provide. They needed a website refresh, content strategy, and full inbound marketing plan.
Creating a Personal Experience
Our first priority was to turn the website from a hindrance into a helper for Chris Doering Mortgage. Our development team went straight to work improving the functionality of the website. We delivered improved responsiveness, lead generation funnels, an active blog section, and a natural user flow for the customer. The site is filled with custom photography and speaks to the relationship-focused culture that Chris Doering has infused in his teams.
We crafted a clear social media and content marketing strategy. The strategy and processes assures that their content is engaging, useful, and up-to-date. Chris Doering Mortgage ranks #1 the majority of their keywords on search engine results and continues to see engagement and traffic on their site and Facebook page.