Your Mortgage Experts
The Challenge
Chris Doering Mortgage (CDM) is a local mortgage lender that is passionate about serving the Gainesville community with excellence and all things Gator Football. Their experienced team provides a relationship-driven mortgage process and acts as a fountain of knowledge in the industry.
They came to PHOS looking to increase the ease of their online application process and refresh the website design and performance. As players in the often stressful home-buying process, they wanted to ensure their brand matched their promise to guide their customers boldly and a website that did not hinder prospective customers from doing so.
We have been partnering with Chris Doering Mortgage for many years. To see the continued impact—improved by a new, refreshed website—has been amazing.
Even with the new website, we have seen multiple blogs generate consistent traffic. “Why Did I Get Denied for an FHA Loan?” has been viewed over 14,500 times, and “Does the Presidential Election Affect Mortgage Rates?” has been viewed over 3,000 times. This is demonstrative of the longstanding ability high-quality blog content has to generate traffic, despite industry seasonality.
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Application Views within 7 Months of Website Launch
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Increase in Social Media Reach
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Views on Viral Blogs
Our Vision
After building a website for the CDM team many years ago, we were excited to reimagine their digital presence for their refreshed website. Our vision was to lower the barriers to helping them do their job well—namely, their old website. We would know we had done our job when they had a refreshed brand and site that supported their purpose of removing anxiety from the home-buying process and acting as an accessible resource for people looking for reliable, up-to-date mortgage information.



The Branding


The Web Design & Development


Photography & Videography




Inbound Marketing
