Building a Better Quality of Life for Everyone We Serve

The Challenge

Decker Construction, founded in 1931 and re-established in 2012, specializes in commercial construction and renovations with a commitment to enhancing the Gainesville community through their work and relationships. The company’s long history and growth inspired a new brand image to reflect their extensive experience and connect with the right audience.

To support Decker’s goals, the PHOS team developed a modern, professional brand image and marketing strategy that highlights their family-centered values and business expertise, creating a sustainable presence in the industry.

Our Vision

Our main objective for Decker Construction was creating a brand that highlighted their professionalism and experience while speaking to their mission-driven approach to commercial construction.

 

We showcased the importance of the relationships Decker has built by weaving the stories of their valuable partnerships, past construction projects, and dedication to their community throughout the website.
We harnessed the trust Decker exudes by establishing their new brand as a thoughtful and welcoming construction industry leader that is serious about getting the job done.
The Decker team is very clear on the standards they hold themselves to and subsequently work in an industry where they too rely on other industry professionals to successfully complete construction projects.
Hands pointing to a floor plan

The Branding

The PHOS Design team refreshed Decker's brand with modern colors, graphics, and fonts, and facilitated the name change from J.E. Decker to Decker Construction to better reflect their current identity.
The new logo and iconography highlight the professional and precise work that Decker is known for.

The Web Design & Development

The website features the updated brand and high-quality photography to showcase the Decker team, culture, and successful projects.
This is complemented by glowing client testimonials and highlights of their community involvement and support.

Photography & Videography

Our Photography team captured candid moments of Decker’s team interacting to convey their fun, loving, and trustworthy culture, complemented by new professional headshots for a cohesive brand image.
Additional photos of construction and completed projects highlight the quality and experience clients can expect from Decker Construction.

Inbound Marketing

We helped launch a comprehensive digital marketing strategy to promote their new brand, support market expansion, and enhance the client journey.
Our holistic approach covered search engine optimization, content creation, social media management, paid advertising, and email marketing to guide customers from initial awareness to decision-making.
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They are patient, creative, and welcoming people. I never expected the outcome we had.

Mike Calsam

Decker Construction