The Brief

For those seeking a fun and memorable outdoor experience in Alachua County, DJ’s Kayak Rental offers kayaks and supplies for rent on Lake Santa Fe. The owner, David Jones (DJ), envisioned DJ’s Kayak Rental as the perfect opportunity for a “working retirement.”

For those seeking a fun and memorable outdoor experience in Alachua County, DJ’s Kayak Rental offers kayaks and supplies for rent on Lake Santa Fe. The owner, David Jones (DJ), envisioned DJ’s Kayak Rental as the perfect opportunity for a “working retirement.”

What We Did
Branding

Branding

Web Design

Web Design

Photography and Video

Photography and Videography

Our Vision

Our main goals with DJ’s Kayak Rental were to communicate the passion and excitement that DJ brings to his business and to position DJ’s as the foremost kayak rental experience in Alachua County. We sought to do this by providing a simple, engaging way for people to get more information and rent kayaks.

Fun

Underpinning all else, DJ’s Kayak Rentals seeks to provide a fun experience. To showcase this, we utilized high-quality images of people experiencing the thrill of kayaking on Lake Santa Fe. These images promote an aspirational identity for those looking for a way to enjoy a day on the water. 

Effortless

Renting a kayak is a blast and the website’s user experience should reflect that. PHOS created a seamless online rental experience that is straightforward and painless.

Compelling

DJ’s Kayak Rental is situated on one of Florida’s hidden gems. A quiet, 5,850-acre spring-fed lake surrounded by old-growth cypress trees teeming with abundant wildlife. To captivate and persuade new visitors, it was important to highlight the beauty of kayaking on Lake Santa Fe in DJ’s website content.

The Strategy

The PHOS team collaborated with DJ’s Kayak Rental to better understand the organization’s values, identity, and vision. We used this information to develop a strategy that would help them achieve their business goals. 

Based on these findings, PHOS designed and developed a first-class website that showcased the beauty of Lake Santa Fe and the excitement and ease of renting a kayak with DJ’s.

Kayaking is a very experiential activity. With this in mind, we utilized professional photography that included people enjoying rentals from DJ’s to capture the emotion and exhilaration of kayaking Lake Santa Fe. These images encourage the audience to connect with the website and see themselves having the same thrilling experiences. 

Website Design

Renting a kayak from DJ’s is anything but ordinary. Zydeco music is playing, the counter is a repurposed surfboard, and the owner is always smiling.


Our web design had to reflect this creativity and personability, while at the same time showcasing the rental options and providing a simple way to take the next step to get a rental.

DJ's Kayaks Rentals website

Photography

It’s said that “A picture is worth a thousand words,” and this is especially true of kayaking on Lake Santa Fe. The beauty of the lake and surrounding area could only be captured with high-quality images. 

We set up a private photoshoot to record a group enjoying the lake in DJ’s kayaks. These images set the tone for the website and helped achieve our vision of making the website fun and compelling. 

Copywriting

Answering common visitor questions like: “How much will it cost?” “What should I expect?” and “How do I take the next step?” within a single-page website can be a challenge. 

The copy on the DJ’s website was crafted with a focus on answering questions like these while leading visitors to take the action of renting a kayak. 

Results

People now have a simple, accessible way to experience DJ’s passion for paddling on Lake Santa Fe and, as a result, the positive reviews have been pouring in. Many reviews offer a similar sentiment to the following:  

“You can tell he really enjoys what he does and is excited about his business. Affordable prices, above and beyond service, and they made it super convenient! He’s got a good thing going for Santa Fe Lake. Go see DJ’s for kayaks!” – 5-star Google Review

By partnering with PHOS, DJ not only gained an engaging new website to grow his business but also a strategic business consultant to help him navigate his new venture. In a post-project follow-up, he had this to say: 

“This was my first time around the block with a business startup. Wow! I feel like I’ve really started out with a solid footing. Glad I picked your team!”

– Dave Jones, Owner of DJ’s Kayak Rentals

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