The Brief
Florida Gateway College (FGC) provides top-quality, affordable education to students from all over, in Lake City here in the heart of North Central Florida. With a unique catalog of academic programs, FGC helps students excel, no matter what stage of life they come from or where they want their career to take them.
Students attend FGC because of individualized support, small class sizes for personalized teaching, or even career and academic advising. Because the students are at the heart of everything they do, there was no better time to invest in their digital presence in light of 2020’s pivots.
FGC first designed their website with us in 2017, and it served them well for 3 years. But in that time, FGC, like all websites, picked up and carried extensive baggage in the form of code and files, to name a few. As the site surpassed its shelf life average and other colleges far and wide revamped and expanded their digital presence, FGC knew it was time for a refresh. We recognized the incredible opportunity to renew the FGC and PHOS partnership to help support one of Florida’s fastest-growing state colleges.
Web Design
Content Migration
Website Maintenance
Our Vision
When working on a brand like Florida Gateway College that we had the chance to mold once before, it presented a familiarity that allowed for further innovation and authenticity. It was important to further the FGC brand by embodying these elements.
High Quality
No matter the student, they want to know that they are building for a better future with FGC. There is an inherent need for FGC to show that no matter the program they choose, the student will receive the best possible education and experience at the right price. Often, higher education can feel out of reach. FGC seeks to break down this barrier by providing best-in-class education with numerous scholarships and financial aid opportunities to help students recognize they too can get where they want to go.
Trusted
Whether students are deciding to continue right from high school into FGC or come back to school for a shift in their professional lives, they place a profound amount of trust in FGC. The school, its staff, and faculty guide students every step of the way, from application to graduation and beyond. Throughout our process, an echoed phrase was “Go further,” reflecting everything FGC helps students do.
Purposeful
As one of the fastest-growing schools in the state, FGC wants to equip its students with the tools and resources they need to pursue their passion in various fields. FGC continues to innovate with a wide range of programs.
The Strategy
We set out to advance the digital presence of FGC and held conversations with many college stakeholders each step of the way. Using our early discussions, our experience as a foothold, and FGC’s values to differentiate the website, we set out the following strategy.
- Custom website design
- Refreshed branding elements and visuals
- Platform flexibility in future content design and insertion
- Impactful, concise program information that highlights each one
- Program-specific information on future career opportunities
- Enhanced in-person visit scheduling and lead generation abilities
Web Design
The previous FGC website was information-rich but cumbersome to navigate. In our rapidly changing digital environment, the design had clearly become dated, carrying excess baggage from the many years of usage. The program offerings and careers available once students graduated FGC were not the same as they once were, and we felt the FGC website should not be either. The website design needed to align with their visual identity created years ago and elevate it.
