Life Is Better at the Springs

The Challenge

The client came to us wanting a website that would visually showcase the utter beauty of Ginnie Springs. It needed to be easy to navigate and rich with content so that first-time guests would feel confident that they’ve collected all of the information that they need to plan a trip for their families.

Our Vision

The website design is centered around showcasing the stunning natural beauty of Ginnie Springs, both above and below the water.
The design aimed to create an aspirational experience for visitors, evoking a sense of wonder and desire to explore the beauty of the natural springs.
We needed to showcase stunning visuals of Ginnie Springs to entice users to take a trip.
Sky-view photo overlooking people tubing in Ginnie Springs.

The Web Design & Development

Understanding that most people visiting the website were looking to plan vacations, we designed the homepage to funnel users through all the information a family might need during their planning process.
Brand-centered headings amidst beautiful photography and playful animations keep users engaged as they navigate through the website. Pages filled with rich content that’s outlined to be consumed quickly make the user experience one that people won’t forget.

The Ginnie Springs website was recognized as the Best of Show against all local advertising work in Gainesville, FL, at the American Advertising Awards.