GSM has the unique qualities of being experts in the leadership development space while remaining highly personalized and connected to their students. Because of this, we made sure to focus on these three things while developing their website.
Clarity in messaging and function of the website was imperative. We wanted visitors to easily digest the website’s content to understand their options. The learning platform also needed to be clear, efficient, and fast to support the on-the-go lifestyle of GSM’s students.
Although education is the primary focus of GSM, people are at the heart of the mission. We wanted to make people feel connected to GSM just from reading their content. You should be able to see yourself as a GSM student long before you hit the enroll button.
This is serious discipleship guided by some of Gainesville’s most expert Christian leaders. Both the website and the content had to convey subject mastery and instill confidence in visitors. It is unique for a business to be an expert at both people and their craft.
For GSM, we honed in on developing an exceptional experience while maintaining a personal feel to the website. After our strategic meeting with the GSM team, we began implementing this strategy.
- Custom sitemap development
- Handcrafted messaging strategy
- Custom designed-builder constructed website
- Strategic LMS platform integration
- Platform flexibility in future content design and insertion
- Ecommerce functionality for payment processing
Previously, all GSM had access to was an individual landing page to recruit students and provide information. This landing page was underdeveloped lacked clear calls to action. This landing page did not do the GSM program justice or inspire trust in their visitors. Now GSM has access to a powerful marketing tool for their brand and an integrated LMS that allows students to take their courses online.