The Challenge
Park Avenue initially came to PHOS in need of web hosting. However, after meeting with our team, it became more apparent to Park Avenue that a complete overhaul of their branding and website was needed to elevate their competitive advantage online. Like many businesses, their top notch services and relationship-focused messaging that makes them who they are was taking their business far through word of mouth. Yet, that persona wasn’t transferring to their online platforms the way it could have. That’s where we came in.
Creating a Patient Experience Through Design
Through branding, web design and quality content, we strived to showcase Park Avenue Dental expertise and hone in on the value of their gentle and comprehensive care that any patient would be looking for in a dentist.
Our design team created a brand that blends 3 unique symbols, a butterfly, tooth, and speech bubble, to convey their services, values, and personality. Patients instantly get a feel of Park Avenue Dental’s culture and personality when they reach the home page of the website.
Reaching Gainesville
Our relationship with Park Avenue Dental continues to this day by providing search engine optimization and content marketing to reach Park Avenue Dental’s potential clients when they are searching for dental services.
Park Avenue Dental represents itself online as a dental authority in Gainesville, and their blogs are useful and insightful to answering the questions of their clients.
Through strategic search engine optimization, Park Avenue Dental is ready to meet their clients where they are looking for them: online. Local search engine optimization is essential for Park Avenue Dental, and this strategy has helped them garner clients through search terms that are relevant to their business.
