How Do You Play?

The Challenge

Play Hard Florida was created to build a community around Florida’s unique landscapes and activities. It offers a comprehensive directory of adventures for thrill-seekers, water lovers, and land enthusiasts, helping them find experiences across the state.

The Play Hard Florida team came to PHOS for an online experience that would help visitors find adventures throughout the state easily, allow for partners to list/advertise their adventures on the website, and encourage people to share their experiences with others.

 

Our Vision

Our vision for this project was to create an online experience that exploded with aspirational feelings of adventure and fun. We wanted to use imagery that not only showcased real people but also the beautiful landscapes unique to the state of Florida. The online experience needed to accomplish three things:

 

We wanted searchability to be the forefront of the website. Our goal was for users to easily locate adventures that they were interested in and close in proximity to.
Play Hard Florida couldn’t do what it does without its partners. Attracting them would be key to business growth.
Play Hard Florida’s brand is built on adventure, the beautiful scenes of Florida, and community. We wanted to make sure people could find that community through social media.
Two people underwater snorkeling above seaweed.

The Web Design & Development

The website’s main goal is to help users discover Florida adventures they didn’t know existed, requiring a reliable search function for browsing listings. By mapping the buyer’s journey and using strategic categorization, we created an intuitive browsing experience for various adventures.
With the website architecture in place, we focused on design and messaging, using captivating photography to craft aspirational stories. The site features stunning images of Floridian adventures, inspiring even the most modest thrill-seekers.

Inbound Marketing

We created a high-energy brand introduction video to boost excitement and awareness, showcasing Florida's diverse adventures. The video features stunning imagery from across the state, designed for broad reach and engagement.
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I recommend them based on their expertise, commitment, professionalism, friendly atmosphere, and the goodwill they provide to the local community.

Carmine Oliverio

Play Hard Florida