Puttin’ On the Ritz is Gainesville’s premier black-tie affair. It’s an evening of celebrating the difference that CHS makes in the lives of children, and furthering that mission through support and fundraising.
For the 31st Annual Puttin’ On the Ritz, CHS chose PHOS to create a brand campaign centering around their mission.
Approach
We began by unpacking both CHS’ mission and our own experiences in childhood. The dreams we had, and the opportunities we had to pursue them. And the enchantment and wonder that came when we explored those opportunities.
Enchantment
We created the theme of Enchantment around the childhood experience we all share. An experience of exploration, of wonder, and of magic.
The visual elements of the theme convey the ethereal wonder of possibility. Reminiscent of the natural beauty of Florida’s springs, the campaign included such elements as fairytale typography and abstract artwork for an immersive campaign.
Campaign artwork included all visual and supporting graphics, including posters and signs, invitation print collateral, programs and sponsor packets, and digital banners.
Potential and Possibility
The campaign was conveyed throughout the night. Beyond the graphics, CHS embraced the theme of enchantment in everything from supporting copy to the venue lighting.
And beyond that, attendees felt the enchantment of an evening of celebrating the potential innate in every child – and the enchantment of exploring that potential.
