Quality Assurance: Its Importance in Digital Marketing
September 8, 2021 |
February 29, 2016
PHOS is officially a Google Partner! PHOS is being recognized and recommended by Google as a trusted business to manage your Google AdWords campaigns. With a new badge and awesome resources, this means a lot to our clients and us.
Google is always looking to make their AdWords system more effective. So, they started a program called Google Partners. This program design lets consumers know which marketers are qualified for running effective and successful AdWords campaigns for others.
To qualify for Google Partners, PHOS fulfilled 4 requirements.
If a business has a Google Partners badge, you can trust they have met Google’s criteria for online marketing excellence.
Being a Google Partner means having certified employees, delivering quality customer service, and offering a competitive advantage to our clients. PHOS now has a badge to recognize our expertise in AdWords, letting our clients know we can be trusted to manage effective online campaigns.
Some of the awesome perks of being a Google Partner are being able to access great resources such as training, industry research, free certification exams, special events, and Google AdWords product updates. These resources help PHOS better serve our clients and their marketing needs.
Working with us as Google Partner means you will always be working with certified analysts and account managers. PHOS has in-depth knowledge of Google AdWords and pay-per-click marketing to get you the best return on your investment. Here are some major advantages of working with PHOS:
If you work with PHOS, you will always be working with certified professionals to manage and analyze your Google ads and accounts. As a Google partner, PHOS is AdWords certified and consistently uses Google best practices.
PHOS team members are well versed in all AdWords features and are capable of making the most of our client’s campaign. We can’t be a Google Partner without knowing how to use AdWords effectively.
When you are a Google Partner, Google ensures profitability and customer service through quality scores. A high-quality score signifies a lower cost per click and a higher ROI for the client. Google can check to make sure PHOS is providing optimal services to our clients by looking at conversion rates, client retention, and whether or not we are maximizing your AdWord campaign.
Our clients can receive a competitive advantage with Google’s beta features. This means that if you are working with PHOS, Google’s new feature applications will be available to you before the general public. These features will be available to use for one year before the rest of your competitors. Imagine that!
Guaranteed Testing and Innovation
As a Google Partner, PHOS is required to prove that we are actively testing ads to attract the greatest amount of traffic to our client’s site. Google also checks our work to make sure we are using various keywords and messaging to optimize online campaigns.